Causes and consequences of follower firms' low-fat food advertising spending

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dacko, Scott G. (author)
    Format:
    Journal article
    Publication Date:
    2000
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36484
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    19 : 449-470
    Subject Term:
    advertising, expenditures, food, marketing, food industry, and marketing communication

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