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    1. 10 kernels of truth : ways to use database marketing strategy to reach the right audience

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jones, Chuck (author), Osenga, Greg (author), and Jones: Vice President of Creative and Account Services, Washburn Direct Marketing, Charlotte, NC; Osenga: Director of Database Marketing, Washburn Direct Marketing, Charlotte, NC
    Format:
    Journal article
    Publication Date:
    1992-06
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06232
    Journal Title:
    Agri Marketing
    Journal Title Details:
    30 (6) : 20-22
    Notes:
    James F. Evans Collection

    3. A structuration analysis of small and medium enterprise (SME) adoption of e-commerce: The case of Tanzania

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kabanda, S. (author), Brown, I. (author), and Centre for IT and National Development in Africa, Dept. of Information Systems, University of Cape Town, Private Bag X3, Rondebosch, South Africa
    Format:
    Journal article
    Publication Date:
    2017-07
    Published:
    Tanzania: Elsevier Ltd.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08102
    Journal Title:
    Telematics and Informatics
    Journal Title Details:
    34 (4): 118-132

    7. An Educational Module for Enhancing Business Strategies for Web Sites of Small Rural Firms: An Experience Economy Approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jeong, Miyoung (author), Fiore, Ann Marie (author), and Niehm, Linda (author)
    Format:
    Journal article
    Publication Date:
    2008-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27846
    Journal Title:
    Journal of Extension
    Journal Title Details:
    Vol. 46, No. 3
    Notes:
    Online access

    9. An overview of the electronic agricultural studies in trading and marketing sections

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alavion, Seyed J. (author) and Allahyari, Mohammad S. (author)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    Iran
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: D07541
    Journal Title:
    Agricultural Management
    Journal Title Details:
    14 (2): 123-132

    10. B2B e-marketplace adoption in South African agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cloete, Eric (author) and Doens, Martin (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA: Taylor and Francis Ltd.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: D07547
    Journal Title:
    Information Technology for Development
    Journal Title Details:
    14 (3): 184-196

    11. Buy feeder cattle on the TV screen

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Persinger, Harlan (author)
    Format:
    Journal article
    Publication Date:
    1978-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21252
    Journal Title:
    Farmer's Digest
    Journal Title Details:
    V. 42
    Notes:
    Reprinted from Better Farming Systems, "Here's a new way to select feeder cattle without hundreds of miles of travel to individual ranches."

    13. Channeling shoppers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McKay, Isobelle (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    Australia: Curtin University
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: C37121
    Journal Title:
    Cite
    Journal Title Details:
    18: 20-21

    18. Computers light up livestock auctions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Effertz, Nita (author)
    Format:
    Journal article
    Publication Date:
    1983-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21234
    Journal Title:
    Farm Journal
    Journal Title Details:
    107 : 20
    Notes:
    "Electronic trading puts the juice to feeder, hog and lamb sales, but shorts out on slaughter cattle."

    23. E-commerce and agricultural commodity markets: e-commerce and the lessons from nineteenth century exchanges

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Williams, Jeffrey (author)
    Format:
    Journal article
    Publication Date:
    2001-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D07521
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    83 (5): 1250-1257

    24. E-commerce and community economic development: enemy or ally?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gurstein, Michael (author / Technical University of British Columbia) and Sustainable Development Department (SD)
    Format:
    Online article
    Publication Date:
    2000-11
    Published:
    International: Food and Agriculture Organization of the United Nations (FAO) Rome, Italy
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 126 Document Number: C18516
    Journal Title:
    SD dimensions
    Notes:
    6 pages; Special: The role of information and communication technologies in rural development and food security

    26. Electronic commerce and World Wide Web apprehensiveness: an examination of consumers' perceptions of the World Wide Web

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Susskind, Alex M. (author)
    Format:
    Journal article
    Publication Date:
    2004-04
    Published:
    Nepal
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27510
    Journal Title:
    Journal of Computer-Mediated Communication
    Journal Title Details:
    9(3)
    Notes:
    Via UI electronic subscription. 26 pages.

    27. Electronic commerce and rural economic development: helping rural businesses prepare for the 21st century

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bomash, William M. (author)
    Format:
    Speech
    Publication Date:
    2000-02-25
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11095
    Journal Title Details:
    <1 pages>
    Notes:
    Presented By William M. Bomash on the U.S. Department of Agriculture (USDA) Outlook Forum 2000, Washington, D.C. February 25, 2000

    31. Electronic information systems and commodity marketing : results of case studies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Streeter, D.H. (author / Assistant Professor, Department of Agricultural Economics, Cornell University) and Assistant Professor, Department of Agricultural Economics, Cornell University
    Format:
    Conference paper
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03671
    Notes:
    James F. Evans Collection; See C03651 for original, In: Zazueta, Fedro S., and Bottcher, A.B. (Del), eds. Proceedings of the 2nd International Conference on Computers in Agricultural Extension Programs; 1988 February 10-11; Lake Buenavista (Orlando), FL. Gainesville, FL : University of Florida, Institute of Food and Agricultural Sciences, Florida Cooperative Extension Service, 1988. Vol. 2, p. 775-780

    35. Electronic trading of agricultural products : a paper delivered July 8, 1980; Commonwealth Club, San Francisco

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schlei, Barbara Lindemann (author / Administrator, Agricultural Marketing Service, U.S. Department of Agriculture) and Administrator, Agricultural Marketing Service, U.S. Department of Agriculture
    Format:
    Conference paper
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: C03503
    Notes:
    Washington, D.C. : Agricultural Marketing Service, U.S. Department of Agriculture, 1981. 22 p.

    36. Enhanced market access through electronic commerce

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lambert, Henry R. (author)
    Format:
    Speech
    Publication Date:
    2000-02-25
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11097
    Journal Title Details:
    <11 pages>
    Notes:
    Presented By Henry R. Lambert on the U.S. Department of Agriculture (USDA) Outlook Forum 2000, Washington, D.C. February 25, 2000

    39. Farmer-to-farmer advice: what's the best way to sell raw wool in Australia?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jackson, Elizabeth (author), Quaddus, Mohammed (author), Islam, Nazrul (author), and Stanton, John (author)
    Format:
    Paper
    Publication Date:
    2006-08-12
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27524
    Notes:
    Via AgEcon Search. Presented at the International Association of Agricultural Economists Conference, Gold Coast, Australia, August 12-18, 2006. 16 pages.

    43. Food marketing in an electronic age: implications for agricultural products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kinsey, Jean (author) and Senauer, Ben (author)
    Format:
    Research report
    Publication Date:
    1996-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: C10336
    Journal Title Details:
    Working Paper 96-02, 16 pages
    Notes:
    Working paper of the Retail Food Industry Center

    45. Implications of electronic trading for the structure of agricultural markets

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sporleder, T.L. (author / Texas A&M University, Dept. of Agricultural Economics) and Texas A&M University, Dept. of Agricultural Economics
    Format:
    Journal article
    Publication Date:
    1984
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 52 Document Number: C00579
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    66(5): 859-863
    Notes:
    Phase 2

    46. Is it for generation me? A qualitative study exploring marketing and selling plants online to millennial-aged consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Baker, M. Lauri (author), Tully, M. Kelsey (author), and Sumners, R. Deanna (author)
    Format:
    Journal article
    Language:
    Englsih
    Publication Date:
    2020-05-13
    Published:
    USA: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11784
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    Iss.2, Vol. 104
    Notes:
    14 pages., via online journal, As online selling of products like living plants increases, it is increasingly important to understand how millennial-aged consumers perceive the purchasing experience. New-media technologies like social media, e-newsletters, and other forms of digital communication are easily adopted by millennial-aged consumers. One of these tools, 360-degree video, offers novel ways to preview products offered online and look inside local brick-and-mortar stores, which can be visited in person. Sales of horticultural goods online have been slow to be developed by industry veterans, creating ample opportunities available to new ventures. This qualitative study used a series of three focus groups to answer the research questions of RQ1: What challenges exist for garden centers attracting millennials? RQ2: What are millennials preferences for purchasing live plants online? RQ3: What aspects of digital online marketing influence millennials to make decisions? RQ4: What are millennials preferences for 360-degree video? Results of this study indicate 360-degree video is not the preferred avenue for marketing plants online to millennials, however, high-quality photos and video with educational content and the use of social media could be effective.

    52. Market services can be smart buy (advisory services)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brunoehler, Ron (author)
    Format:
    Journal article
    Publication Date:
    1987-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: C02871
    Journal Title:
    Farm Industry News (Midwest Edition)
    Journal Title Details:
    20 (2) : 84-85
    Notes:
    James F. Evans Collection, Farmers and bankers think market advisory services, with quick analyses of agricultural news, are worth the fees, even in difficult times. Ohio farmer Tim Hartsock pays $1,000/year to subscribe to four services, saying fees aren't high if farmers can spread out costs over enough acres. Illinois marketing teacher Gail Hickenbottom tells students that marketing advisory services can offer them a 10% to 15% increase in profit. Illinois banker Wayne Fry says advisory services offer more specific advice than can newspapers and magazines, especially for strategies such as 'PIK (Payment In Kind) and Roll'. Iowa farmer Keith Hora says the two services he uses offer information on federal programs faster than do local government offices. Doane Marketing Research Inc. representative Paul Justis says marketing services can help farmers earn profits in times of low commodity prices. Ag Marketing Services representative Al Kluis says farmers can earn between 50 and 80 cents more/bushel of corn using certificates and forward pricing, and marketing services can help them.

    53. Marketing commodities by computer

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnston, Trevor M. (author)
    Format:
    Report
    Publication Date:
    1979-01
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D03022
    Notes:
    Report No. 154, Ronald Anderson's Primary Industry Survey, Collingwood, Victoria, Australia. 29 pages., Report of the author's visit to the U.S. examining developments in the use of computers in the marketing of primary products.

    58. Producer attitudes toward multicommodity electronic marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Epperson, James E. (author), Fletcher, Stanley M. (author), and Turner, Steven C. (author)
    Format:
    Journal article
    Publication Date:
    1983-11
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21204
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    65(4) : 818-822

    59. Producer attitudes toward peanut market alternatives : an application of multivariate probit joint estimation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Epperson, James E. (author), Fletcher, Stanley M. (author), Fu, Tsu-tan (author), Terza, Joseph V. (author), and Fu: Associate Research Fellow, The Institute of Economics, Academia Sinica, Taiwan, ROC; Epperson: Professor of Agricultural Economics, University of Georgia; Terza: Associate Professor of Economics, Pennsylvania State University; Fletcher: Associate Professor of Agricultural Economics, University of Georgia
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03370
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    70(4) : 910-918
    Notes:
    James F. Evans Collection

    60. Producer willingness to pay for the services provided by an electronic trade platform: the case of MarketMaker

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zapata, S.D. (author), Carpio, C.E. (author), Isengildina-Massa, O. (author), and Lamie, R.D. (author)
    Format:
    Poster
    Publication Date:
    2013-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00899
    Notes:
    Poster presented at the Southern Agricultural Economics Association annual meeting, Orlando, Florida, February 3-5, 2013. 2 pages.

    61. Retailing in rural Nebraska: buying locally and electronically

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Allen, John C. (author), Cordes, Sam (author), and Vogt, Rebecca J. (author)
    Format:
    Report
    Publication Date:
    2000-05
    Published:
    USA: Center for Applied Rural Innovation, University of Nebraska, Lincoln.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28984
    Notes:
    Research Report 00-5. 35 pages.

    72. The role of the Agricultural marketing service in facilitating electronic commerce

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Long, Terry C. (author)
    Format:
    Speech
    Publication Date:
    2000-02-25
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11096
    Journal Title Details:
    <23 pages>
    Notes:
    Presented By Terry C. Long on the U.S. Department of Agriculture (USDA) Outlook Forum 2000, Washington, D.C. February 25, 2000

    80. Worldwide policy trends in agricultural extension : part II

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rivera, William M. (author / Associate Professor of Adult and Extension Education and Coordinator of the Center for International Extension Development, University of Maryland, College Park, MD.)
    Format:
    Journal article
    Publication Date:
    1991
    Published:
    Indianapolis, IN : Technology Transfer Society.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 92 Document Number: C06756
    Journal Title:
    Journal of Technology Transfer
    Journal Title Details:
    16 (3) : 29-37
    Notes:
    AGRICOLA IND 92007894