- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Heezen, Judith (author) and Baets, Walter (author)
- Format:
- Journal article
- Publication Date:
- 1996
- Published:
- Netherlands
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24709
- Journal Title:
- Journal of Strategic Information Systems
- Journal Title Details:
- 5 : 317-333
- Subject Term:
- agribusiness, communication systems, electronic marketing, exports, horticulture, information systems, international trade, marketing, marketing information, Netherlands, information technology, marketing communication, flowers, and agri-marketing
