Carter, Harold O. (author), Cleaves, David A. (author), Nuckton, Carole (author), and Nuckton: Associate Professor, Department of Agricultural and Resource Economics, Oregon State University, Corvallis, OR; Carter: Professor, Department of Agricultural Economics and Director, University of California Agricultural Issues Center, University of California, Davis, CA; Cleaves: Extension Forest Economist, Southern Forestry Experiment Station, New Orleans, LA
Format:
Journal article
Publication Date:
1992
Published:
USA: Extension Journal, Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06512
Phase 1; Country paper presented on behalf of the Ministry of Education, Government of India at the Commonwealth Regional Seminar on Adult Education and National Development; 1974 March; New Delhi, India
Boyd, M.M. (author), Lehtola, C.J. (author), and Lehtola: Ag Safety and Health Educator, University of Iowa, Institute of Agricultural Medicine, Iowa City, IA; Boyd: Assistant Professor, Department of Agricultural and Biosystems Engineering, Iowa State University, Ames, IA
Format:
Journal article
Publication Date:
1992-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07199
Bhargava, Ashok (author), Pandey, Shashi R. (author), and Pandey: Graduate Student, Land Tenure Center, University of Wisconsin, Madison, WI; Bhargava: Professor and Chairman, Economics Department, University of Wisconsin, Whitewater, WI
Format:
Conference paper
Publication Date:
1983
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00765
Notes:
AgComm Teaching, In: Development communications in the third world: proceedings of a midwest regional symposium at the University of Illinois at Urbana-Champaign, April 15, 1983. Urbana, Illinois: College of Agriculture, University of Illinois, 1983. p. 58-66. (International Agriculture Publications General Series No. 2).
Hays, Robert G. (author / Associate Professor of Agricultural Communications and Journalism, University of Illinois) and Associate Professor of Agricultural Communications and Journalism, University of Illinois
Format:
Journal article
Publication Date:
1990
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 80 Document Number: C04598
Pearce, Amy R. (author), Romero, Aldemaro (author), and Zibluk, John B. (author)
Format:
Book chapter
Publication Date:
2010
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06835
Notes:
Pages 235-252 in LeeAnn Kahlor and Patricia A. Stout (eds.), Communicating science: new agendas in communication. Routledge, Taylor and Francis Group, New York, NY. 265 pages., Authors describe experiences at Arkansas State University, with special success found in team-taught (faculty, community), interdisciplinary science communication courses, related training workshops and continuing public outreach initiatives. Fourteen recommendations and considerations for offering such courses.
Griffith, William S. (author / Professor of Adult Education, Department of Administrative, Adult and Higher Education, University of British Columbia, Vancouver, British Columbia, Canada)
Format:
Book chapter
Publication Date:
1994
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C07356
Notes:
See C07353 for original, In: Donald J. Blackburn (ed.) Extension Handbook: Processes and Practices, 2nd edition, 1994. Toronto, Canada: Thompson Educational Publishing, Inc. p. 18-26
Telg, Ricky (author), Irani, Tracy (author), Roberts, Owen (author), and Rhoades, Emily B. (author)
Format:
Research paper
Publication Date:
2006-02-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C24010
Notes:
Lead author is doctoral student Emily Rhoades., 12 p. Paper presented at the Southern Association of Agricultural Scientists' 103rd annual meeting in Orlando, Fla. [Agricultural Communications Section].
10 pages., Via online journal., Development of natural resource user typologies has been viewed as a potentially
effective means of improving the effectiveness of natural resource management engagement
strategies. Prior research on Corn Belt farmers’ perspectives on climate change employed
a latent class analysis (LCA) that created a six-class typology—the Concerned, Uneasy,
Uncertain, Unconcerned, Confident, and Detached—to develop a better understanding of
farmer perspectives on climate change and inform more effective climate adaptation and
mitigation outreach strategies. The LCA employed 34 variables that are generally unobservable—beliefs about climate change, experience with extreme weather, perceived risks of
climate change, and attitudes toward climate action—to identify types. The research reported
in this paper builds on this typology of Corn Belt farmers by exploring 33 measures of observable farm enterprise characteristics, land management practices, and farmer demographics to
assess whether variations in these observable characteristics between the six farmer classes
display systematic patterns that might be sufficiently distinctive to guide audience segmentation strategies. While analyses detected some statistically significant differences, there were
few systematic, meaningful observable patterns of difference between groups of farmers with
differing perspectives on climate change. In other words, farmers who believe that anthropogenic climate change is occurring, that it poses risks to agriculture, and that adaptive action
should be taken, may look very much like farmers who deny the existence of climate change
and do not support action. The overall implication of this finding is that climate change
engagement efforts by Extension and other agricultural advisors should use caution when
looking to observable characteristics to facilitate audience segmentation. Additional analyses
indicated that the farmer types that tended to be more concerned about climate change and
supportive of adaptive action (e.g., Concerned and Uneasy) reported that they were more
influenced by key private and public sector actors in agricultural social networks. On the
other hand, farmers who were not concerned about climate change or supportive of adaptation (e.g., the Unconcerned, Confident, and Detached groups, comprising between one-third
and one-half of respondents) were less integrated into agricultural networks. This suggests that
Extension and other agricultural advisors should expand outreach efforts to farmers who are
not already within their spheres of influence.
Team Nutrition (Program : U.S.) (author) and United States Food and Nutrition Service (author)
Format:
government document
Language:
Eng;iish
Publication Date:
2013
Published:
USA: USDA, Food and Nutrition Service
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10136
Notes:
1 online resource (107 pages) : illustrations (some color), A supplemental curriculum for grades 5-6., Via United States Department of Agriculture, National Agricultural Library. From the Historical Dietary Guidance Digital Collection
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09042
Notes:
Pages 36-44 in Tema Milstein, Mairi Pileggi, and Eric Morgan (editors), Environmental communication pedagogy and practice. Routledge: Abingdon, Oxon, England. 277 pages.
Brown, J. Lynne (author), Epp, Donald J. (author), Fisher, Ann (author), King, Robert (author), Maretzki, Audrey N. (author), and Department of Agricultural Economics, Penn State University
Format:
Journal article
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C08020
James F. Evans Collection, This article describes the development and preliminary evaluation of model materials designed as one step in helping consumers understand how scientists assess food risks, how that information is used in food safety policy decisions, and what individuals can do to protect themselves from residual risks. Focus groups provided feedback on draft materials, and experts reviewed the simplified descriptions of specific food risks to assure consistency with current scientific knowledge. We used pilot tests to examine (1) whether initial factual questions would prompt more learning, and (2) the relative effectiveness of two formats: a paper version similar to typical government pamphlets and an interactive computer version. People learned about food safety from either version. There was little evidence that the "prompting" questions led to more learning, nor did subjects learn more from the computer version. Results suggest that the materials made respondents more comfortable about their own ability to choose and prepare safe food and increased their confidence in actions taken by government and industry. (original)
Sharing the importance of agriculture, agricultural education, and programmatic efforts through Extension is vital to ensuring policy makers and the general public understand the need for supporting the overall agricultural industry. However, communicatingsuch importance can be challenging without accurate, evidence-based language to describe what makes agricultural initiatives unique and effective. Furthermore, having knowledge of the unique strengths of Extension builds a foundation of resources agricultural staff can use in problem-solving, communication, and education techniques. A Delphi study was conducted to research the unique strengths of University of GeorgiaExtension in an effort to better educate and communicate with local and state stakeholders. Findings resulted in 11 strengths that gained 100% agreement from research respondents. Six thematic categories covering all agreed-upon strengths document strengths in an explicit way that can also help with internal communication and education effortswithin the Extension organization.
Jiggins, Janice (author), Roling, Niels (author), Swanson, Burton E. (author), and Swanson: Associate Professor, International Agricultural Education; and Associate Director, INTERPAKS, University of Illinois; Roling: Professor of Extension Education, Agricultural University, Wageningen; Jiggins: Author and Consultant on Women and Agricultural Extension
Format:
Book chapter
Publication Date:
1984
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: C03486
Notes:
John Behrens Collection; see C03480 for original, In: Swanson, Burton E., ed. Agricultural extension : a reference manual. 2nd ed. Rome, Italy : Food and Agriculture Organization, United Nations, 1984. p. 89-107
Ables, Higino A. (author / Vice-Chancellor for Academic Affairs, University of the Philippines at Los Banos.) and Vice-Chancellor for Academic Affairs, University of the Philippines at Los Banos.
Format:
Conference paper
Publication Date:
1985
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01140
Notes:
AgComm Teaching, In: Proceedings of the Symposium on Education for Agriculture; 1984 November 12-16; Manila, Philippines. Manila, Philippines : International Rice Research Institute, 1985: 87-91.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D09982
Notes:
Document from files of the Agricultural Communications Program, University of Illinois, Urbana-Champaign. Submitted to the U.S. Agency for International Development and the Government of Kenya by the Office of International Agriculture, College of Agriculture, University of Illinois. Involves possible collaboration with Edgerton College to develop an agricultural education institution of excellence in the land-grant tradition.
9 pages., Via online journal., Intergenerational environmental communication (IGEC) was examined using pre- and post-survey research after child participation in a groundwater environmental education (EE) program. The EE program increased child knowledge, but did not significantly increase parent knowledge. There was also a significant difference between perceived levels of environmental communication (EC) between child and parent, with parents indicating higher levels of EC than their children. Participants reporting low EC levels had significantly less interest in, concern for, or knowledge about environmental issues. Several key factors initiated IGEC between children and their parents, including saving household money by changing environmental behaviors, exposure to media sources that reported environmental news, and school activities such as homework related to environmental issues. Environmental educators should be cautious when implementing EE programs, as additional considerations are essential to determine what influence, if any, child participants have beyond the classroom. Continued research is needed to increase EC between children and their parents with the hope of improving intergenerational approaches to environmental issues.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09978
Notes:
This project file is maintained by the Agricultural Communications Program, University of Illinois, Urbana-Champaign > "International" section > "Jordan Project, 1963-1966" file.
Also, find several research and project summary reports at ACDC documents C00056, C00053, and D09979, From files of the Agricultural Communications Program, University of Illinois., Project file involving the philosophy, planning, and operation of an unusual concept in the international exchange of learning. The program was carried out through a joint contract between the U.S. Agency for International Development, the University of Illinois, and the Hashemite Kingdom of Jordan. The contract involved (a) a University of Illinois agricultural communications specialist assigned to Jordan for two years as "chief of party in the new Agricultural Information Office, (b) three short-term consultants supporting specific communications specialties in the new office, (c)four persons selected as staff members of the new office trained in agricultural communications for seven months at the University of Illinois, and (d) new staff members returned to Jordan accompanied by one of the short-term University of Illinois consultants. File includes the goal, contract, correspondence, planning, operations, samples of information produced, and final reporting.
Hoxeng, J. (author / Center for International Education, School of Education, University of Massachusetts) and Center for International Education, School of Education, University of Massachusetts
Format:
Book
Publication Date:
1973
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05561
International Agricultural Development Service (author) and Edmunds, John C. (author)
Format:
Case Study
Publication Date:
1980
Published:
United States: International Agricultural Development Service
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes2 Document Number: D12692
Notes:
Part of the Francis C. Byrnes collection, 61pgs, Series of case studies intended to simulate effective and ineffective handling of an administrative situation. A tool for seminars and management classes- based on real situations but the names and statistics have been changed.
Corby, Lydia (author), Mitchell, Hazel (author), Sootney, Doug (author), and Mitchell: Program Administrator, Health and Human Services Program, Lethbridge Community College, Alberta, Canada; Corby: Consulting Nutritionist, Winnipeg, Manitoba, Canada; Sootney: Vice-President, Lethbridge Community College, Alberta, Canada
Format:
Book chapter
Publication Date:
1994
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C07366
Notes:
See C07353 for original, In: Donald J. Blackburn (ed.) Extension Handbook: Processes and Practices, 2nd edition, 1994. Toronto, Canada: Thompson Educational Publishing, Inc. p. 125-141
Evans, W. Douglas (author) and Hastings, Gerard (author)
Format:
Book chapter
Publication Date:
2008
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01361
Notes:
Pages 3-24 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
Ritter, Ellen M. (author), Welch, Diane T. (author), and Ritter: Communications Specialist, Texas Agricultural Extension Service, Texas A & M University; Welch: Family Life Specialist, Texas Agricultural Extension Service, Texas A & M University
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03359
Stockard, Nadene (author / Program Development Officer, U.S.Agency for International Development)
Format:
Report
Publication Date:
1968
Published:
International: U.S. Agency for International Development, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11801
Notes:
Morris Collection, Attachment in an email message from Robert and Susanne Morris, "Morris Greetings." September 11, 2020. 5 pages., Description and evaluation by a U.S. Agency for International Development (USAID) representative who observed a Michigan State University Seminar in the Communication Workshop series. Twenty attendees represented 10 nations. "...it was the most exciting experience I have had in a long time."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06617
Notes:
1 page., Author's perspectives about the role of the agricultural communications faculty member, especially in connection with agriculture. Describes tendency to serve as an honest broker, neutral convener, information provider, question raiser, joint problem solver and sometimes conscience. Expresses advocacy for the mission of agriculture in service to humankind, but not as advocate or apologist for the structures, functions and actions within agriculture - or as blanket adversary or critic.
Via online by keyword search. Open access., Counsel from a biology teacher about the dilemma of helping students and other "non-experts" assess complex subjects. "The citizen must assess the evidence - not the scientific evidence, but the social evidence for credibility. First, can one trust the source of information? ... If that is relatively secure, one can then take the next step 'backwards' to assess the credibility of the expert or person making the claims. Known experts and media with confirmed track records are ideal, of course. But frequently we must settle for indirect evidence. ... For the consumer interested in reliable knowledge, one must find the thread that one can trust. Robust agreement, when available, helps."
3pgs, The program will pair high school and college students in what’s called a “near peer” model to help ease the minority participants into the mentorship.
America’s rural-urban divide seemingly has never been greater, a point reinforced by large geographic disparities in support for Donald Trump in the 2016 presidential election. But it is also the case that big cities and rural communities are more tightly integrated than ever and are increasingly interdependent, both economically and socially. This new rural-urban interface is highlighted in this collection of articles, which are organized and developed around the general concept of changing symbolic and social boundaries. Rural-urban boundaries—how rural and urban people and places are defined and evaluated—reflect and reinforce institutional forces that maintain spatial inequality and existing social, economic, and political hierarchies. This volume makes clear that rural-urban boundaries are highly fluid and that this should be better reflected in research programs, in the topics that we choose to study, and in the way that public policy is implemented.
O'Keefe, Garrett (author), Anderson, Susan (author), Novak, Peter (author), Trumbo, Craig (author), Rursch, Julie (author), McCallister, Robert (author), and Jackson-Smith, Douglas (author)
Format:
Project report
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09866
7pgs, Liberating Structures (LS) provide a user-friendly toolkit to shift group power dynamics and allow all stakeholders to contribute. We explored the novel use of LS in soil health extension to conduct high-engagement events with diverse stakeholders. Our goals were to promote social learning, networking, and to encourage innovation. Soil health themes emerged highlighting specific practices, and the necessity of addressing broader scope issues of education, economics, and policy. Participants reported increased knowledge of soil health, professional connections, and forecasted participation in soil-health-promoting activities. Participants also expressed a sense of community, expanded perspectives, and appreciation of the co-development process.
