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    Start Over Subject Term dairy Subject Term marketing communication

    3. African-American organization urges FDA to stop deceptive marketing of "no rBST" milk

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    News release
    Publication Date:
    2006-12-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: C25110
    Notes:
    Archived December 15, 2006, 2 pages., Involves a message from the National Organization for African Americans in Housing, a non-profit advocate for low-income citizens.

    6. Bloggers beware: corporate image can soar or plummet in blogosphere

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    W.P. Carey School of Business (author / Arizona State University)
    Format:
    Article
    Publication Date:
    2005-11-23
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C37054
    Notes:
    Via online. 3 pages., Includes case example of an unsuccessful blog used to introduce a new milk-flavored drink.

    7. Blogging becomes a corporate job: digital "handshake"?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Needleman, Sarah E. (author)
    Format:
    Journal article
    Publication Date:
    2005-05-31
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29021
    Journal Title:
    Wall Street Journal
    Journal Title Details:
    245(105) : B1-B6
    Notes:
    More businesses are hiring people to write blogs. Author cites the efforts of an organic yogurt marketer.