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    62. Dairymen should give optimism for the future a good try and forget the gloom and doom

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    63. Dairymen should work to make a good thing better through positive thinking and action

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    64. Demographic versus media advertising effects on milk demand : the case of the New York City market

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    66. Develop your message very carefully after you determine your audience

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    67. Development and measurement of farm-to-retail price linkage for evaluating dairy advertising effectiveness

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