Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29840
Notes:
Pages 15-27 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.
Samoggia, Antonella (author) and Reggeri, Arianna (author)
Format:
Research report
Publication Date:
2017
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10282
Notes:
Proceedings in System Dynamics and Innovation in Food Networks 2017. Pages 101-102., From production to consumption, palm oil is a global food chain facing various sustainability dimensions. The study focuses on Twitter social media communication strategy of world agri-food chain actors on sustainability of palm oil. The study focused on a content analysis of twitter messages of palm oil producers, agri-food manufacturers and retailers. Preliminary results show that palm oil producers aim at promoting public opinion’s positive image of palm oil. Food manufacturers and retailers instead limit their communication on reacting to consumers’ solicitations, such as questions, doubts or complaints on palm oil use.
Available online at www.centmapress.org, Results indicated that both corporate firms involved in a food fraud case lacked an immediate mandate to address the legitimate stakeholders' claim. "This study adds the action perspective to stakeholder salience theory, providing practical guidelines for marketers in the food sector who face wicked contexts, attempting to achieve transparency and common goals along with their stakeholders."
Frandsen, Finn (author) and Johansen, Winni (author)
Format:
Book chapter
Publication Date:
2010
Published:
Denmark: Wiley-Blackwell, Chichester, UK.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36168
Notes:
Pages 425-448 in W. Timothy Coombs and Sherry J. Halladay (eds.), The handbook of crisis communication. Wiley-Blackwell, Chichester, U.K. 737 pages., Case study of responses by a Danish-Swedish dairy product marketer swept up in a controversy about Muhammed-related cartoons published in a Danish newspaper. How the marketer responded to negative Middle East reactions, including boycotts of Danish goods.
