Hecht, Michael L. (author) and Lee, Jeong Kyu (author)
Format:
Book chapter
Publication Date:
2008
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01367
Notes:
Pages 161-179 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
Farrelly, Matthew C. (author) and Davis, Kevin C. (author)
Format:
Book chapter
Publication Date:
2008
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01366
Notes:
Pages 127-145 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08063
Notes:
John L. Woods Collection, Case file involves recommended strategy for management and communications of environmental and natural resources programs in Egypt and Jordan. Project funded by U. S. Agency for International Development. Materials include communication and training recommendations for water management in Jordan; recommended strategy for Egypt; two issues of the project newsletter, EnviroNet; and a presentation, “Beyond public awareness: introducing social marketing to environmental programs.”
6 pages., Online via UI e-subscription, Authors used campaign experiences of the "Food Hero Social Media Project" conducted by the Extension Nutrition Education Program at Oregon State University to identify five practice suggestions which nutrition educators can use to advantage.
