Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27548
Notes:
Via AgEcon Search. Presented at the International Association of Agricultural Economicsts Conference, Gold Coast, Australia, August 12-18, 2006. 17 pages.
Ward, Ronald W. (author), Verbeke, Wim (author), and Viaene, Jacques (author)
Format:
Conference paper
Publication Date:
1999-08-08
Published:
Belgium
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23617
Notes:
Presented at the American Agricultural Economics Association annual meeting, Nashville, Tennessee, August 8-11, 1999. 14 pages, Findings included a highly negative impact of television coverage on consumer decision making toward fresh meat, both from the past and in the future.
2 pages., Introduces a new monthly national online survey that tracks consumer preferences and sentiments on the safety, quality and price of food at home and away from home, with particular emphasis on meat demand.
Analyses suggest that the likelihood of cutting fresh meat consumption increases with greater attention given to television messages, as well as with the presence of young children in the household and with increasing age of the consumer.
