- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dillaway, Robin (author), Messer, Kent D. (author), Bernard, John C. (author), and Kaiser, Harry M. (author)
- Format:
- Journal article
- Publication Date:
- 2011
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09451
- Journal Title:
- Applied Economic Perspectives and Policy
- Journal Title Details:
- 33(3) : 363-383
- Subject Term:
- appeals (message), attitudes, buying behavior, consumers, economics of information, food, food safety, information services, meat, message content, poultry, risk communication, value of information, brands, chicken, and willingness to pay