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Probit analysis of fresh meat consumption in Belgium: exploring BSE and television communications impact

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ward, Ronald W. (main author), Verbeke, Wim (author), Viaene, Jacques (author)
Format:
Journal article
Publication Date:
2000
Published:
Belgium
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
animal health, buyer behavior, buying behavior, consumers, consumption, coverage, food safety, livestock, meat, media effectiveness, reporting, risk communication, television, television programming, Belgium, diseases
Notes:
Analyses suggest that the likelihood of cutting fresh meat consumption increases with greater attention given to television messages, as well as with the presence of young children in the household and with increasing age of the consumer.