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Consumers' willingness to pay for safer meat depends on the risk reducation methods - a Danish case study on salmonella risk in minced pork

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gyrd-Hansen, Dorte (main author), Morkbak, Morten Raun (author), Christensen, Tove (author)
Format:
Journal article
Publication Date:
2011
Published:
Denmark
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178
Subject Term:
buyer behavior, buying behavior, consumers, decision making, Denmark, expenditures, food, food safety, meat, risk assessment, risk communication, risk management, pork, diseases