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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kim, Kacy K. (author), Williams, Jerome D. (author), and Wilcox, Gary B. (author)
Format:
Book chapter
Publication Date:
2017
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08832
Notes:
Pages 42-60 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Morning Consult
Format:
Report
Publication Date:
2018
Published:
United States: Morning Consult
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11054
Notes:
31 pages, via website
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Griner, David (author)
Format:
Online article
Publication Date:
2020-03-23
Published:
United States: AdAge
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D11489
Notes:
1 page., via online periodical
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Lockman, Cathy (author)
Format:
Journal article
Publication Date:
2012
Published:
USA: Illinois Department of Agriculture, Springfield, Illinois.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02669
Journal Title:
Illinois Agriculture
Journal Title Details:
1: 28-29
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Soscia, Isabella (author), Girolamo, Simona (author), and Busacca, Bruno (author)
Format:
Journal article
Publication Date:
2010
Published:
Italy
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D11578
Journal Title:
Journal of Business and Psychology
Journal Title Details:
25(1) : 109-118
Notes:
11 pages., Online via UI e-subscription, Researchers investigated the relative effectiveness of comparative and non-comparative advertising in communicating the differentiating attributes of a brand of pasta among the Italian consumer respondents. Results showed that comparative advertising's effect depends on consumers' perceived differentiation among the brands and consumers' level of involvement with the specific product category.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Schmuck, Desirée (author), Matthes, Jörg (author), Naderer, Brigitte (author), and Beaufort, Maren (author)
Format:
Journal article
Publication Date:
2017-05-05
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09805
Journal Title:
Environmental Communication
Journal Title Details:
12(3) : 414-429
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Lewis, Karen E. (author), Grebitus, Carola (author), and Nayga Jr., Rodolfo M. (author)
Format:
Journal article
Language:
English / French
Publication Date:
2016-10-04
Published:
International: John Wiley & Sons Ltd.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08315
Journal Title:
Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie
Journal Title Details:
64 (4): 753-777
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Makens, James C. (author)
Format:
Journal article
Publication Date:
1964-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07106
Journal Title:
Journal of Marketing
Journal Title Details:
28(4) : 10-16
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Hayward, Katie (author)
Format:
Article
Publication Date:
2018-02-27
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09334
Notes:
Online from Paulsen, Sioux Falls, South Dakota. 3 pages.