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    1. A model of technology transfer in the seed sector based on brand strength, social distance and intrinsic product value

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Niab, S.R. Draper (author)
    Format:
    Journal article
    Publication Date:
    2001-12
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26112
    Journal Title:
    Plant Varieties and Seeds
    Journal Title Details:
    14(3) : 215-226

    2. Branding the land grant university: stakeholders' awareness and perceptions of the tripartite mission

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irani, Tracy (author), Meyers, Courtney (author), Baker, Lauri (author), and Abrams, Katie (author)
    Format:
    Journal article
    Publication Date:
    2010-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35997
    Journal Title:
    Journal of Extension
    Journal Title Details:
    48(6) : 6FEA9
    Notes:
    Via online. 11 pages.

    3. Farmers' brand perception toward agricultural machinery in China

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jianying, Feng (author), Peng, Lu (author), Weisong, Mu (author), Xiaoshuan, Zhang (author), and Zetian, Fu (author)
    Format:
    Journal article
    Publication Date:
    2011-04-18
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C37012
    Journal Title:
    African Journal of Agricultural Research
    Journal Title Details:
    6(8) : 1966-1971

    5. Survey reflects national agribusiness trends

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Nickas, Katie (author)
    Format:
    Journal article
    Publication Date:
    2008-10-24
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28384
    Journal Title:
    Illinois AgriNews
    Journal Title Details:
    31(33) : D9
    Notes:
    Summarizes findings of the 2008 Large Commercial Producer survey by the Center for Food and Agricultural Business, Purdue University, West Lafayette, Indiana.