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A model of technology transfer in the seed sector based on brand strength, social distance and intrinsic product value

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Niab, S.R. Draper (main author)
Format:
Journal article
Publication Date:
2001-12
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
adoption, crops, farmers, information sources, innovations, seeds, technology transfer, brands, branding