A model of technology transfer in the seed sector based on brand strength, social distance and intrinsic product value

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Niab, S.R. Draper (author)
    Format:
    Journal article
    Publication Date:
    2001-12
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26112
    Journal Title:
    Plant Varieties and Seeds
    Journal Title Details:
    14(3) : 215-226
    Subject Term:
    adoption, crops, farmers, information sources, innovations, seeds, technology transfer, brands, and branding

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