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    1. Consumer attitude studies are helpful in planning communications, but use caution

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    2. Effort investment in persuasiveness: a comparative study of environmental advertising in the United States and Korea

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    3. Effort investment in persuasiveness: a comparative study of environmental advertising in the United States and Korea

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    4. Improving user attitude toward and readership of pesticide labels: a summary report

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    5. Is the information community serving farmers' needs?

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    6. Pro-environment advertising messages: the role of regulatory focus

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    7. Pro-environment advertising messages: the role of regulatory focus

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