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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Yoon, Sukki (author), Kim, Yeonshin (author), and Baek, Tae Hyun (author)
Format:
Book chapter
Publication Date:
2017
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08835
Subject Term:
advertising research , audience attitudes , campaigns , environmental communication , international , media effectiveness , message content , persuasion , Republic of Korea (South Korea)(Eastern Asia) , and USA (United States of America; North America)
Notes:
Pages 93-105 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.