- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Yoon, Sukki (author), Kim, Yeonshin (author), and Baek, Tae Hyun (author)
- Format:
- Journal article
- Publication Date:
- 2016-01
- URL:
- http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=114328039&site=ehost-live
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07128
- Journal Title:
- International Journal of Advertising
- Journal Title Details:
- 35(1) : 93-105
- Subject Term:
- advertising research, audience attitudes, campaigns, environmental communication, international, media effectiveness, message content, persuasion, Republic of Korea (South Korea)(Eastern Asia), and USA (United States of America; North America)