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Effort investment in persuasiveness: a comparative study of environmental advertising in the United States and Korea

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Yoon, Sukki (main author), Kim, Yeonshin (author), Baek, Tae Hyun (author)
Format:
Journal article
Publication Date:
2016-01
URL:
http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=114328039&site=ehost-live
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising research, audience attitudes, campaigns, environmental communication, international, media effectiveness, message content, persuasion, Republic of Korea (South Korea)(Eastern Asia), USA (United States of America; North America)