Subject Term: 3 selected - Bibleaves Search Results

Start Over Subject Term audience analysis Subject Term media effectiveness Subject Term media selection

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lamm, Kevan W. (author), Rumble, Joy N. (author), Carter, Hannah S. (author), and Lamm, Alexa J. (author)
Format:: Journal article
Publication Date:: 2016
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11039
Journal Title:: Journal of Agricultural Education
Journal Title Details:: 57(1) 91-105
Notes:: Focus on the most effective means of communicating with opinion leaders. In this study, respondents were asked to indicate whether they were interested in interacting with alumni of leadership development programs through a list of eight potential communication channels.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kern, K. Robert (author)
Format:: Journal article
Publication Date:: 1979-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26816
Journal Title:: Journal of Extension
Journal Title Details:: 17 : 6+
Notes:: Quantative approach to estimating the impact/productivity of various media for extension communications. Involves using subjective data objectively.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fugelsang, Andreas (author)
Format:: Journal article
Publication Date:: 1979-10
Published:: International: Clearinghouse on Development Communication, Arlington, Virginia.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16607
Journal Title:: Development Communication Report
Journal Title Details:: 28 : 8-9

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Semler, Jack (author)
Format:: Journal article
Publication Date:: 2014-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02926
Journal Title:: Agri Marketing
Journal Title Details:: 52(5) : 25
Notes:: Report of research comparing use and evaluation of media by agri-marketers and business-to-business marketers. Results show significant differences.

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Blog
Publication Date:: 2020
Published:: USA: Farm Market iD, Westmont, Illinois.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11709
Notes:: 4 pages., Online from publisher., "Most agribusinesses prioritize direct-buy as their primary method of website advertising. However, with increasingly advanced AdTech available in the market, relying on one channel can limit your potential for advertising and marketing success. One of the advertising channels that has grown in popularity over the past few years has been data-targeted programmatic advertising (i.e., "the process of automating the buying and selling of ad inventory in real time through an automated bidding system. ... Instead of focusing on the placement of the ad, your advertising is demographically delivered to the target audience.")

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bergeson, Robert B. (author / Advertising Manager, Decorah-Posten, Decorah, Iowa)
Format:: Journal article
Publication Date:: 1904-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15356
Journal Title:: Agricultural Advertising
Journal Title Details:: 11(10) : 62, 64

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wilson, M.C. (author) and Gallup, G. (author)
Format:: Report
Publication Date:: 1955
Published:: USA: Federal Extension Service, U.S. Dept. of Agriculture. Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 2 Document Number: B00250
Notes:: AgComm Teaching. Hal R. Taylor Collection (abstract), Extension Service Circular 495. 80 pp.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Moss, Geoffrey (author) and Moss Associates Ltd., Wellington, New Zealand.
Format:: Report
Publication Date:: 2006-12
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: C25105
Notes:: 1 page., Author emphasizes there is no single best way to "get your message across."

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Casier, Peter (author) and Consultative Group on International Agricultural Research, Montpellier, France.
Format:: Report
Publication Date:: 2011-06-09
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C37005
Notes:: 4 pages., Followed the author's session on "Improving the CGIAR web presence."

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Steever, Sara (author)
Format:: Journal article
Publication Date:: 2010-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29939
Journal Title:: Agri Marketing
Journal Title Details:: 48(2) : 18

Search