How to convert "social media reach" to "impact" - Part 2

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Casier, Peter (author) and Consultative Group on International Agricultural Research, Montpellier, France.
    Format:
    Report
    Publication Date:
    2011-06-09
    URL:
    http://ictkm.cgiar.org/2011/06/09/how-to-convert-social-media-reach-to-impact-part-2
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C37005
    Subject Term:
    agricultural development, audience analysis, communication planning, development, development communication, education effects, evaluation, information services, Internet, media effectiveness, media selection, online services, rural development, and social media
    Notes:
    4 pages., Followed the author's session on "Improving the CGIAR web presence."

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