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How to convert "social media reach" to "impact" - Part 2

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Casier, Peter (main author), Consultative Group on International Agricultural Research, Montpellier, France.
Format:
Report
Publication Date:
2011-06-09
URL:
http://ictkm.cgiar.org/2011/06/09/how-to-convert-social-media-reach-to-impact-part-2
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182
Subject Term:
agricultural development, audience analysis, communication planning, development, development communication, education effects, evaluation, information services, Internet, media effectiveness, media selection, online services, rural development, social media
Notes:
4 pages., Followed the author's session on "Improving the CGIAR web presence."