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    2. Animals: property or persons?

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    3. Consumer perceptions of meat production: enhancing the competitiveness of British agriculture by understanding communication with the consumer

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    4. Consumer trust in food production analyzed

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    6. Dealing with ambivalence: farmers' and consumers' perceptions of animal welfare in livestock breeding

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    10. Two sides of the same coin? Analysis of the Web-based social media with regard to the image of the agri-food sector in Germany

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