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    Start Over Subject Term appeals (message) Subject Term campaigns Subject Term marketing communication

    21. Making cotton "the fabric of our lives"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collins, Jennifer (author)
    Format:
    Radio transcript
    Publication Date:
    2010-11-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10033
    Notes:
    Script of a "Marketplace" program segment on National Public Radio, Washington, D.C. 2 pages., Reports on a successful campaign promoting cotton in competition with "wash and wear" synthetic fabrics during the 1970s.

    22. Marketing promotion of Texas agricultural products: the rural dimension of the GO TEXAN program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Malaga, Jaime E. (author), Xu, Bin (author), and Martinez-Mejia, Pablo (author)
    Format:
    Journal article
    Publication Date:
    2011-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00236
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    43(03) : 433-442

    23. Milk tailors effort to teens

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fitzgerald, Kate (author)
    Format:
    Journal article
    Publication Date:
    2002-02-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22224
    Journal Title:
    Advertising Age
    Journal Title Details:
    73(7) : 16
    Notes:
    Describes plans for "Got Milk?" and milk mustache ads to be directed to teens in 100 cities, via rock music.

    28. The Dasani controversy: a case study of how the launch of a new brand jeopardized the entire reputation of Coca Cola

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carroll, Conor (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29839
    Notes:
    Pages 3-14 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.

    29. The case for farm publications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sweet, Charles E. (author) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Speech
    Publication Date:
    1940-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36872
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, 7 pages., Delivered at farm paper salesmen's meetings in New York, Chicago and Detroit.

    30. The global meat autocracy: an issue of social injustice: cartelization of the global meat industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Toplak, Cirila (author)
    Format:
    Book chapter
    Publication Date:
    2017
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: D10203
    Notes:
    Pages 52-77 in Oliver Vodeb (ed), Food democracy: critical lessons in food communication, design and art. Intellect: Bristol, UK. 553 pages.