Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21854
Notes:
Posted on Food Safety Network. 1 page., This release is accompanied by prompt statements of response by interest groups: Ontario Cattlemen's Association and Canadian Cattlemen's Association. The topic involves a suspect case of Bovine Spongiform Encephalopathy (BSE), commonly called mad cow disease.
Cartmell, D. Dwayne II (author) and King, Jamie M. (author)
Format:
Research report
Publication Date:
2005-05-31
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22244
Notes:
Available in CD and paper formats., Presentation at conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), San Antonio, Texas, May 31, 2005. 13 pages.
Analyses suggest that the likelihood of cutting fresh meat consumption increases with greater attention given to television messages, as well as with the presence of young children in the household and with increasing age of the consumer.
Extracts from a government public relations strategy document for handling the Mad Cow Disease problem in the United States. The document was obtained through a Freedom of Information Act investigation. Subtitle: USDA's Animal and Plant Health Inspection Service (APHIS) 1991bovine spongiform encephalopathy public relations.