- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2004-03
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20143
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 42(2) : 22-23
- Subject Term:
- animal health, beef, food safety, livestock, meat, media relations, public relations, risk communication, risk management, and diseases
- Notes:
- Reports on efforts of the beef industry to deal with the turmoil over BSE.
