USDA's PR strategy

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1996
    URL:
    http://www.prwatch.org/prwissues/1996Q1/madcow12.html
    Published:
    International: Center for Media and Democracy, Madison, Wisconsin
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23344
    Journal Title:
    PR Watch
    Journal Title Details:
    3(1)
    Subject Term:
    animal health, beef, campaign, dairy, food safety, imports, livestock, meat, public relations, USDA, UK, diseases, BSE, and mad cow
    Notes:
    Extracts from a government public relations strategy document for handling the Mad Cow Disease problem in the United States. The document was obtained through a Freedom of Information Act investigation. Subtitle: USDA's Animal and Plant Health Inspection Service (APHIS) 1991bovine spongiform encephalopathy public relations.

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