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    Start Over Subject Term agri-marketing Subject Term campaign planning

    22. Guest Editor Glenn Mayo, the no nonsense exec vp for Fletcher/Mayo/Associates talks about agrimarketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    unknown
    Publication Date:
    1983-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09622
    Journal Title:
    Marketing and Media Decisions
    Notes:
    Nine-page section in the magazine., Perspectives on the food and fiber sector of society, agricultural advertising, rural media, advertising techniques, audience understanding and other aspects.

    27. Integrated marketing success stories

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bulik, Beth Snyder (author) and Maddox, Kate (author)
    Format:
    Journal Article
    Publication Date:
    2004-06-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30276
    Journal Title:
    B to B
    Journal Title Details:
    89(6) : 20-23
    Notes:
    Includes a case report about introduction of Mustang Max, a new crop insecticide from FMC.

    28. PR takes the sting out of a nasty little problem

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gardner, Den (author)
    Format:
    Journal article
    Publication Date:
    2004-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20489
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(4) : 24, 26
    Notes:
    Features a public relations campaign by Bayer Environmental Science to control fire ants year-round.