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Guest Editor Glenn Mayo, the no nonsense exec vp for Fletcher/Mayo/Associates talks about agrimarketing

Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Book
Publication Date:
1983-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, advertising agencies, campaign planning, campaigns, communication planning, communicators, marketing communication, agri-marketing, strategic communication, Fletcher/Mayo/Associates
Notes:
Nine-page section in the magazine., Perspectives on the food and fiber sector of society, agricultural advertising, rural media, advertising techniques, audience understanding and other aspects.