Search

    Start Over Subject Term advertising Subject Term media effectiveness Subject Term rural broadcasts

    4. Agricultural market news programming of United States broadcast media

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mattos, William H. (author)
    Format:
    Thesis
    Publication Date:
    1975-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 23 Document Number: B02421
    Notes:
    Harold Swanson Collection. Eugene A. Kroupa Collection., Thesis, master of science in agricultural journalism, University of Wisconsin, Madison, WI. 123 pages/

    6. Breaking through the clutter

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1990
    Published:
    USA: National Association of Farm Broadcasters
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09612
    Journal Title:
    NAFB Signal
    Journal Title Details:
    1(1) : 15-16
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 5. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

    8. Building station preference among farm listeners

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois
    Format:
    Presentation
    Publication Date:
    1928-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36786
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 8, 15 pages., Presentation by APA encouraging radio stations to advertise their programs in farm papers.

    9. Creative differences

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Reddick, Bekah (author)
    Format:
    Journal article
    Publication Date:
    2003-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19067
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(10) : i6-8
    Notes:
    On creative (or lack of creative) use of radio for agricultural advertising.

    10. Farm broadcasters are faring better than farm operators : strong chemical and animal health product business, shift from print help (farm broadcast '85, the advertiser)

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1985-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 81 Document Number: C04753
    Journal Title:
    Television/Radio Age
    Journal Title Details:
    32(26) : A22-A30
    Notes:
    See C04751 for original