Farm broadcasters are faring better than farm operators : strong chemical and animal health product business, shift from print help (farm broadcast '85, the advertiser)

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1985-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 81 Document Number: C04753
    Journal Title:
    Television/Radio Age
    Journal Title Details:
    32(26) : A22-A30
    Subject Term:
    advertising, broadcasting, information needs, media effectiveness, media selection, radio, radio programs, and rural broadcasts
    Notes:
    See C04751 for original

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