Economic analysis reveals positive and statistically significant impacts of expenditures on television advertising and advertising in consumer-oriented print media.
Hayden, Victor F. (author / Executive Secretary, APA) and Agricultural Publishers Association.
Format:
Report
Publication Date:
1926-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28860
Notes:
Agricultural Publishers Association Records, UI Archives., Special Bulletin 27. 7 pages., Report of a speech before the Advertising Agencies Council of Cincinnati, Ohio.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28855
Notes:
Agricultural Publishers Association Records, UI Archives., Printers Ink magazine editorial of January 26, 1922, cited in APA Special Bulletin. 1 page., Describes potentials for selling to farm women.
Hayden, Victor F. (author) and Agricultural Publishers Association.
Format:
Article
Publication Date:
1922-06-27
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28854
Notes:
Agricultural Publishers Association Records, UI Archives., Special Bulletin. 8 pages., Describes a proposed campaign of publicity and advertising to promote marketers to advertise in farm periodicals.
