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    351. The Codex Alimentarius and food labelling: delivering consumer protection

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Randell, Alan W. (author)
    Format:
    Book chapter
    Publication Date:
    2010
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35640
    Notes:
    Pages 5-16 in Janice Albert (editor), Innovations in food labelling, Woodhead Publishing Limited, Oxford, United Kingdom. 174 pages.

    352. The biasing health halos of fast-food restaurant health claims: lower calorie estimates and higher side-dish consumption intentions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wansink, Brian (author) and Pierre, Chandon (author)
    Format:
    Journal Article
    Publication Date:
    2007-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30233
    Journal Title:
    Journal of Consumer Research
    Journal Title Details:
    34(3) : 301-314

    354. The current practices in food advertising: the usage and effectiveness of different advertising claims

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cheong, Yunjae (author), Kim, Kihan (author), and Zheng, Lu (author)
    Format:
    Journal article
    Publication Date:
    2009
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36476
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    28(3) : 527-553

    355. The effect of comparative advertising on consumer perceptions: similarity or differentiation?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Soscia, Isabella (author), Girolamo, Simona (author), and Busacca, Bruno (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    Italy
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D11578
    Journal Title:
    Journal of Business and Psychology
    Journal Title Details:
    25(1) : 109-118
    Notes:
    11 pages., Online via UI e-subscription, Researchers investigated the relative effectiveness of comparative and non-comparative advertising in communicating the differentiating attributes of a brand of pasta among the Italian consumer respondents. Results showed that comparative advertising's effect depends on consumers' perceived differentiation among the brands and consumers' level of involvement with the specific product category.

    359. The effects of brand experience and an advertisement's disclaimer speed on purchase: speak slowly or carry a big brand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Herbst, Kenneth C. (author) and Allan, David (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36493
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    25(2) : 213-222

    360. The effects of current market forces on the impact of a TV commercial in creating persuasion: advertising agencies cannot do it all alone!

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stanton, John L. (author) and Herbst, Kenneth C. (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11625
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    12(2) : 119-135
    Notes:
    18 pages., Online via UI e-subscription, Investigated the extent to which extenuating factors (excluding those produced by the commercial) affected the extent to which an advertisement was both persuasive and eventually engendered persuasion. Results demonstrated that the combined pre-existing market forces had a greater impact on a commercial's ability to persuade than did the message or creativity in the advertisement itself. Foods were among the products involved in this analysis.