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The effects of brand experience and an advertisement's disclaimer speed on purchase: speak slowly or carry a big brand

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Herbst, Kenneth C. (main author), Allan, David (author)
Format:
Journal article
Publication Date:
2006
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, attitudes, broadcasting, buyer behavior, buying behavior, food, information services, presentation, radio, students, youth, branding