- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Herbst, Kenneth C. (author) and Allan, David (author)
- Format:
- Journal article
- Publication Date:
- 2006
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36493
- Journal Title:
- International Journal of Advertising
- Journal Title Details:
- 25(2) : 213-222
- Subject Term:
- advertising, attitudes, broadcasting, buyer behavior, buying behavior, food, information services, presentation, radio, students, youth, and branding
