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    Start Over Subject Term advertising Subject Term expenditures Subject Term promotion

    2. Do pork producers benefit from the slogan, "Pork. The other white meat."?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ellis, Stu (author) and University of Illinois Extension.
    Format:
    News release
    Publication Date:
    2007-07-26
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26275
    Notes:
    Via "Farm Gate" web site. 1 page., Researchers find "the impacts of advertising and food safety effects to be economically small compared with price and expenditure effects." Also, the economists "believe that generic pork advertising appears to help demand for poultry more than pork."

    5. FTC releases follow-up study detailing promotional activities, expenditures and nutritional profiles of food marketed to children and adolescents

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    News release
    Publication Date:
    2012-12-21
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02765
    Notes:
    Online from Federal Trade Commission, Washington, D.C. 4 pages., Commends industry for progress, urges broader participation and continued improvement.

    9. Fruit growers not protected from compelled advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Reporters Committee for Freedom of the Press, Arlington, Virginia.
    Format:
    Article
    Publication Date:
    1997-07-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25550
    Notes:
    Retrieved December 28, 2006, 1 page., Involves federal law requiring producers to pay for generic product advertising.

    10. How advertising sold milk

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mellor, C. Michael (author)
    Format:
    Book review
    Publication Date:
    1965-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36470
    Journal Title:
    Journal of Advertising Research
    Journal Title Details:
    5(4) : 58
    Notes:
    Reviews a USDA research report, The effect of different level of promotional expenditures on sales of fluid milk.