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Do pork producers benefit from the slogan, "Pork. The other white meat."?

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ellis, Stu (main author), University of Illinois Extension.
Format:
News release
Publication Date:
2007-07-26
URL:
http://www.farmgate.uiuc.edu/archive/2007/07/do_pork_produce.html
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160
Subject Term:
advertising, attitudes, beef, buying behavior, commodity promotion, consumer attitudes, consumers, education effects, expenditures, farmers, food safety, poultry, promotion, pork, swine
Notes:
Via "Farm Gate" web site. 1 page., Researchers find "the impacts of advertising and food safety effects to be economically small compared with price and expenditure effects." Also, the economists "believe that generic pork advertising appears to help demand for poultry more than pork."