Search

    Start Over Subject Term advertising Subject Term economics of information Subject Term media effectiveness Subject Term value of information

    2. Continuing study of farm publications: average cost per 100 readers for all advertisements, 56 lines or over in 11 studies

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Report
    Publication Date:
    1949-10-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36967
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Presented at the annual APA meeting, Chicago, Illinois, October 18-19, 1949. 4 pages., Identifies average cost per 100 readers, by subject classification (e.g., agricultural chemicals and fertilizers, automotive industry, building materials and equipment, seeds).

    3. Milking the most from your promotional dollar: an analysis of agribusiness firms serving U.S. agricultural producers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roucan-Kane, Maud (author) and Peake, Whitney O. (author)
    Format:
    Report
    Publication Date:
    2007-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28388
    Notes:
    Via AgEcon Search. Working Paper 07-05, Department of Agricultural Economics, Purdue University, West Lafayette, Indiana. 20 pages.

    4. Optimal choice of generic milk advertising expenditures by media outlet

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author), Liu, Donald (author), and Pritchett, J.G. (author)
    Format:
    Journal article
    Publication Date:
    1998-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22306
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    23(1) : 155-169
    Notes:
    Results show profits would have increased if funds had been reallocated from television to radio, print and outdoor media outlets.