Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09484
Notes:
Truffle Media Networks LLC, Indianapolis, Indiana. 29 pages., Survey among participants in the agriculture industry in media, ag product companies, agencies, associations, or other.
Austin, Lucinda L. (author / University of North Carolina at Chapel Hill), Schultz, MaryClaire (author / Elon University), and Gaither, Barbara Miller (author / Elon University)
Format:
Book chapter
Publication Date:
2019
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10898
Notes:
See also D10895., Pages 95-103 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Reports on goals of McDonald's to increase transparency with consumers. While their goals are clear, their actions fall short."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02911
Notes:
Truffle Media Networks, Indianapolis, Indiana. 24 pages., Survey responses from persons associated with ag media, ag product companies, advertising agencies, agricultural associations.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02912
Notes:
Truffle Media Networks, Indianapolis, Indiana. 24 pages., Survey responses from persons associated with ag media, ag product companies, advertising agencies, agricultural associations.
National Association of Farm Broadcasting, Platte City, Missouri.
Format:
Report
Publication Date:
2008-11-14
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28500
Notes:
4 pages., Summary of an educational session at the 2008 NAFB convention, Kansas City, Missouri. "Top agency advertising and PR communications professionals share their insights about communications plans and strategies and what can enhance the agency-media relationship, grow business, and best serve clients."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03103
Notes:
Resources for agricultural editors from the manager of communications for the Agricultural Division of Ciba-Geigy Corporation. They include a news release (3 pages) about several new television commercials supporting the American farmer. A backgrounder (4 pages)identifies a variety of ways in which the company has portrayed a positive image about the business of farming.