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    Start Over Subject Term advertising Subject Term campaigns Subject Term poultry

    3. Chicken group's ad campaign low budget yet high impact

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Murphy, Dan (author)
    Format:
    Commentary
    Publication Date:
    2006-06-23
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24469
    Notes:
    Meatingplace.com via Food Safety Network. 3 pages., Commends efforts in the poultry industry to emphasize "substance" rather than the "sizzle" that often characterizes high-profile marketing campaigns these days.

    4. Do commodity promotion programs work?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schaffner, T.P. (author / National Livestock and Meat Board) and National Livestock and Meat Board
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01035
    Journal Title:
    Agri Marketing
    Journal Title Details:
    19(9) : 32, 34
    Notes:
    AgComm Teaching

    5. Egg dealers plan big advertising campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
    Format:
    Report
    Publication Date:
    1927-04-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36780
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 8, Bulletin No. 14. 1 page.

    8. Romancing the brand: the power of advertising and how to use it

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Martin, David N. (author)
    Format:
    Book
    Publication Date:
    1989
    Published:
    USA: American Management Association, New York, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18299
    Notes:
    215 pages, Includes brief descriptions of campaigns for FMC Furadan insecticide, Perdue Farms poultry and California raisins (Claymation technique).