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    41. Food isn't bought for nutrition, Senate told

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1969-07-28
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26807
    Journal Title:
    Advertising Age
    Journal Title Details:
    : 2, 8
    Notes:
    Robert D. Stuart, Jr., president of Quaker Oats Company, testifies that over a seven-year period his company spent $15 million to advertise the nutritional value of Life cereal. "In the end, we found that this message was getting across to only 9% of consumers. Most people were eating it, not because of nutrition, but because they liked it." "It must be understood - unless we simply want to talk to ourselves - that the most nutritious product in the world does no one any good until it is consumed."

    43. Identifying the effects of generic advertising on the household demand for fluid milk and cheese: a two-step panel data approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gould, Brian W. (author), Kaiser, Harry M. (author), Chung, Chanjin (author), Schmit, Todd M. (author), and Dong, Diansheng (author)
    Format:
    Journal article
    Publication Date:
    2002-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22308
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    27(1) : 165-186

    44. Impacts of advertising and promotion on the demand for scanned purchases of Vidalia onions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Epperson, James E. (author), Huang, Chung L. (author), Costa, Ecio F. (author), and McKissick, John C. (author)
    Format:
    Journal article
    Publication Date:
    2002-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22313
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    33(1) : 52-61

    47. Influence of the halal certification on food product advertisements in Malaysia

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hassan, Siti Hasnah (author), Dann, Stephen (author), Kamal, K.A.M. (author), and De Run, Ernest Cyril (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    Malaysia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29805
    Notes:
    Pages 243-261 in Adam Lindgreen and Martin K. Hingley (eds.), The new cultures of food: marketing opportunities from ethnic, religious and cultural diversity. Gower Publishing Limited, Surrey, England. 319 pages.

    48. Louisiana strawberries: consumer preferences and retail advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hinson, Roger A. (author) and Bruchhaus, Michael N. (author)
    Format:
    Journal article
    Publication Date:
    2005-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27527
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    36(1) : 86-90
    Notes:
    Via AgEcon Search.

    50. Mail order radios: receiver evolution in the pages of the Sears, Roebuck and Montgomery Ward catalogs, 1920-1950

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Craig, Steve (author)
    Format:
    Paper
    Publication Date:
    2004-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36352
    Notes:
    Presented to the Radio Interest Group, Popular Culture Association convention, San Antonio, Texas, April 2004. 14 pages.