Mail order radios: receiver evolution in the pages of the Sears, Roebuck and Montgomery Ward catalogs, 1920-1950

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Craig, Steve (author)
    Format:
    Paper
    Publication Date:
    2004-04
    URL:
    http://www.cas.unt.edu/~rscraig/pdfs/mail%20order.pdf
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36352
    Subject Term:
    adoption, advertising, buyer behavior, buying behavior, direct mail, direct marketing, farm families, farmers, history, information sources, radio, radio programs, radio stations, rural people, sales methods, and marketing communication
    Notes:
    Presented to the Radio Interest Group, Popular Culture Association convention, San Antonio, Texas, April 2004. 14 pages.

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