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Mail order radios: receiver evolution in the pages of the Sears, Roebuck and Montgomery Ward catalogs, 1920-1950

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Craig, Steve (main author)
Format:
Paper
Publication Date:
2004-04
URL:
http://www.cas.unt.edu/~rscraig/pdfs/mail%20order.pdf
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180
Subject Term:
adoption, advertising, buyer behavior, buying behavior, direct mail, direct marketing, farm families, farmers, history, information sources, radio, radio programs, radio stations, rural people, sales methods, marketing communication
Notes:
Presented to the Radio Interest Group, Popular Culture Association convention, San Antonio, Texas, April 2004. 14 pages.