Search

    Start Over Subject Term advertising Subject Term brands Subject Term buyer behavior

    1. Brands have a social media "window of opportunity" in PR (public relations) disasters

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Barrera, Edward (author)
    Format:
    Journal article
    Publication Date:
    2009-04-21
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28945
    Journal Title:
    Adotas
    Notes:
    Via online issue. 1 page., Reports on audience research about the effects of advertising among those who had been exposed to content about a salmonella outbreak.

    3. Influence of the halal certification on food product advertisements in Malaysia

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hassan, Siti Hasnah (author), Dann, Stephen (author), Kamal, K.A.M. (author), and De Run, Ernest Cyril (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    Malaysia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29805
    Notes:
    Pages 243-261 in Adam Lindgreen and Martin K. Hingley (eds.), The new cultures of food: marketing opportunities from ethnic, religious and cultural diversity. Gower Publishing Limited, Surrey, England. 319 pages.

    4. Television advertising and soda demand

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lopez, Rigoberto A. (author), Liu, Yizao (author), and Zhu, Chen (author)
    Format:
    Poster
    Publication Date:
    2012-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00945
    Notes:
    Poster presented at the Agricultural and Applied Economics annual meeting, Seattle, Washington, August12-14, 2012. 2 pages.

    6. The myth of the ethical consumer

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Devinney, Timothy M. (author), Auger, Pat (author), and Eckhardt, Giana M. (author)
    Format:
    Book
    Publication Date:
    2010
    Published:
    International: Cambridge University Press, Cambridge, United Kingdom.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35965
    Notes:
    240 pages.