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    Start Over Subject Term advertising Subject Term apples

    2. Advertising and retail promotion of Washington apples in structural latent variable approach to promotion evaluation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richards, T.J. (author), Gao, X.M. (author), and Patterson, P.M. (author)
    Format:
    Journal article
    Publication Date:
    1999-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 115 Document Number: C11585
    Journal Title:
    Journal of Agricultural and Applied Economics
    Journal Title Details:
    <31(1): 15-28>

    3. Apple a day not so healthy, say new food advertising rules

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    King, Errol (author)
    Format:
    Article
    Publication Date:
    2006-01-17
    Published:
    New Zealand
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23607
    Notes:
    New Zealand Herald via Food Safety Network. 2 pages., Natural sugar levels of most stonefruit prompt Food Standards Australia New Zealand to prevent them from being legally classifed as healthy.

    4. Consumer preferences: a guide to Connecticut apple marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Leonard, Robert L. (author) and Wadsworth, James J. (author)
    Format:
    Research report
    Publication Date:
    1989
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06762
    Notes:
    Research Report No. 4, Food Marketing Policy Center, Department of Agricultural Economics and Rural Sociology, University of Connecticut, Storrs. 25 pages.

    5. Measuring the effects of generic price and nonprice promotional activities: the case of Washington apples

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    van Voorthuizen, Hilde (author), Schotzko, Tom (author), and Mittelhammer, Ron (author)
    Format:
    Paper
    Publication Date:
    2002-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22285
    Notes:
    Presented at the annual meeting of American Agricultural Economics Association, Long Beach, Californa, July 28-31, 2002. 30 pages.

    6. Measuring the impact of advertising and promotion: single- or multiple-equation systems? A case study of the Washington apple industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mittelhammer, Ron C. (author), van Voorthuizen, Hilde (author), and Schotzko, R. Thomas (author)
    Format:
    Journal article
    Publication Date:
    2003-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22312
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    34(1) : 134-152

    9. Retailers have options with promotions, marketers say

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Karst, Tom (author)
    Format:
    Journal article
    Publication Date:
    2020-12-31
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12022
    Journal Title:
    Packer
    Notes:
    Online from periodical. 5 pages., Article reports on promotion approaches that retailers are finding useful in marketing apples during the COVID-19 pandemic.

    10. Sweet Tango promos kick into high gear for pandemic marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Koger, Chris (author)
    Format:
    Journal article
    Publication Date:
    2020-09-16
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12016
    Journal Title:
    Packer
    Notes:
    Online from periodical. 2 pages., Describes promotion activities of an apple growers cooperative, The Next Big Thing. with growers in Canada and five U.S. states.