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Measuring the effects of generic price and nonprice promotional activities: the case of Washington apples

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
van Voorthuizen, Hilde (main author), Schotzko, Tom (author), Mittelhammer, Ron (author)
Format:
Paper
Publication Date:
2002-07
URL:
http://agecon.lib.umn.edu/cgi-bin/detailview.pl?paperid=4342
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, commodity promotion, consumption, economics of information, fruit, marketing, promotion, value of information, marketing communication, apples
Notes:
Presented at the annual meeting of American Agricultural Economics Association, Long Beach, Californa, July 28-31, 2002. 30 pages.