Measuring the effects of generic price and nonprice promotional activities: the case of Washington apples

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    van Voorthuizen, Hilde (author), Schotzko, Tom (author), and Mittelhammer, Ron (author)
    Format:
    Paper
    Publication Date:
    2002-07
    URL:
    http://agecon.lib.umn.edu/cgi-bin/detailview.pl?paperid=4342
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22285
    Subject Term:
    advertising, commodity promotion, consumption, economics of information, fruit, marketing, promotion, value of information, marketing communication, and apples
    Notes:
    Presented at the annual meeting of American Agricultural Economics Association, Long Beach, Californa, July 28-31, 2002. 30 pages.

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