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    Start Over Subject Term adoption process Subject Term communication theory Subject Term media effectiveness

    1. A case study of the two-step flow hypothesis of communication in Brazil

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schneider, Ivo Alberto (author / Federal University of Rio Grande do Sul, Brazil)
    Format:
    Conference paper
    Publication Date:
    1974
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 31 Document Number: C12494
    Notes:
    Francis C. Byrnes Collection; See B03082, Pages 88-97 in Robert H. Crawford and William B. Ward (eds.), Communication strategies for rural development. Proceedings of the Cornell-CIAT international symposium, Cali, Colombia, March 17-22, 1974. Cornell University, Ithaca, NY. 278 p.

    2. Diffusion of innovations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rogers, Everett M. (author)
    Format:
    Book
    Publication Date:
    1995
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C11321
    Journal Title Details:
    519 pages
    Notes:
    Includes bibliographical references (p. 443-501) and indexes., New York : Free Press, c1995.

    3. Diffusion of innovations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rogers, Everett M. (author)
    Format:
    Book
    Publication Date:
    2003
    Published:
    International: Free Press, New York City, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06560
    Notes:
    Fifth edition. 551 pages.

    4. Perspectives on the role of mass communication in the development process

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McNelly, J.T. (author)
    Format:
    Book chapter
    Publication Date:
    1968
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: B01479
    Notes:
    AgComm Teaching. see also ID B01478, In mass communication and the development of nations (ppI-1-I-12). East Lansing, Michigan: International Communication Institute, Michigan State University

    5. Sociological research on the diffusion and adoption of new farm practices: a review of previous research and a statement of hypotheses and needed research

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Coleman, A.L. (author), Hoffer, C.R. (author), Lionberger, H.F. (author), and Pederson, H.A. (author)
    Format:
    Report
    Publication Date:
    1952
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: B01616
    Notes:
    James F. Evans Collection. Review of Extension Research 1946/47-1956, Extension Service Circular 506, U.S. Department of Agriculture, Washington, D.C., Lexington, KY : University of Kentucky, Kentucky Agricultural Experiment Station, 1952. 17 p.