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The adoption and diffusion of ideas in agriculture

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Bohlen, Joe M. (main author)
Format:
Book chapter
Publication Date:
1964
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
adoption, adoption process, communication theory, development communication, diffusion, innovations, media effectiveness, rural development
Notes:
Pages 265-287 in James H. Copp (ed.), Our changing rural society: perspectives and trends. Iowa State University Press, Ames.