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    3. The new American farmer – extension engagement with urban agriculture and food systems

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Crider, Margaux S. (author), Vick, K.C. (author), Young, Jeffery A. (author), Breazeale, Nicole D. (author), Jones, Kenneth R. (author), and Zimmerman, Julie N. (author)
    Format:
    Journal article
    Publication Date:
    2025-02-15
    Published:
    USA: Extension Journal, Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13542
    Journal Title:
    The Journal of Extension
    Journal Title Details:
    63(1)
    Notes:
    20 pages, Extension’s evolving role in urban food production will require intensive reflexivity and ongoing collaboration. Extension educators around the country have already made progress in engaging with both the social and horticultural sides of urban agriculture. Designed appropriately, urban food systems hold the potential for healthy food access, community and environmental resilience, and economic prosperity (Rangarajan &amp; Riordan 2019). Moving forward, we offer recommendations for Extension staff to apply within their institutions and beyond. Specifically, we urge Extension to prioritize the following: 1) mediate the rural/urban dichotomy, 2) tackle structural and institutional power dynamics, and 3) intensify strategies for community resilience.

    5. Nebraska conventional farmers’ perspectives toward agricultural hemp: A qualitative insight guided by the diffusion of innovations theory

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Colclasure, Blake C. (author), Gray, Nicholas (author), and Young, Laura E. (author)
    Format:
    Journal article
    Publication Date:
    2024-08-03
    Published:
    USA: Clemson University Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13546
    Journal Title:
    The Journal of Extension
    Journal Title Details:
    62(2) : Article 8
    Notes:
    10 pages, The legalization of hemp cultivation in the United States has provided opportunities for farmers to grow a new crop. Despite these opportunities, significant social, economical, and technical challenges to growing hemp have been well documented. The purpose of this research was to explore Nebraska conventional farmers’ perceptions toward hemp cultivation. Using the diffusion of innovations theory as a framework, one-on-one interviews were conducted with seven conventional farmers in Nebraska. Data were analyzed using deductive coding methods. Results are presented in four emergent themes describing farmer perceptions: 1) limited prior exposure; 2) perceived technical challenges; 3) advantages; and, 4) impartial feelings.

    6. Public perceptions of free-roaming dogs and cats in India and the United States

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sensharma, Reshmi (author), Reinhard, Chelsea L. (author), Powell, Lauren (author), and Watson, Brittany (author)
    Format:
    Journal article
    Publication Date:
    2024-07-03
    Published:
    UK: Informa UK Limited
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13267
    Journal Title:
    Journal of Applied Animal Welfare Science
    Notes:
    15 pages. Pages 1-15 of journal. No volume or issue listed., In this cross-sectional study, we aimed to describe differences between India and the United States in public perceptions of free-roaming dogs and cats, concerns related to free-roaming animals, and preferred strategies for veterinary medical interventions and population management. Between August 2021 and February 2022, 498 individuals completed an online survey including 210 Indian respondents and 288 American respondents. Free-roaming dogs and cats were largely perceived as community animals among Indian respondents, with significantly more respondents indicating they should be allowed to roam freely compared with American respondents. Respondents from both countries were concerned about animal welfare, although Americans were significantly more likely to list animal welfare, public health and wildlife risks as significant concerns related to free-roaming cats and dogs. American respondents were also more likely to support adoption for sociable animals and euthanasia for unsociable animals, whereas Indian respondents were more likely to support spay/neuter, vaccinate and release strategies for both dogs and cats. Our findings speak to the importance of implementing tailored strategies for free-roaming cat and dog management based on local cultures and community perceptions of free-roaming animals.

    7. The animal agriculture industry, US universities, and the obstruction of climate understanding and policy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morris, Viveca (author) and Jacquet, Jennifer (author)
    Format:
    Journal article
    Publication Date:
    2024-02-26
    Published:
    Netherlands: Springer Nature
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13549
    Journal Title:
    Climatic Change
    Journal Title Details:
    177 : Article 41
    Notes:
    42 pages, The 2006 United Nations report “Livestock’s Long Shadow” provided the first global estimate of the livestock sector’s contribution to anthropogenic climate change and warned of dire environmental consequences if business as usual continued. In the subsequent 17 years, numerous studies have attributed significant climate change impacts to livestock. In the USA, one of the largest consumers and producers of meat and dairy products, livestock greenhouse gas emissions remain effectively unregulated. What might explain this? Similar to fossil fuel companies, US animal agriculture companies responded to evidence that their products cause climate change by minimizing their role in the climate crisis and shaping policymaking in their favor. Here, we show that the industry has done so with the help of university experts. The beef industry awarded funding to Dr. Frank Mitloehner from the University of California, Davis, to assess “Livestock’s Long Shadow,” and his work was used to claim that cows should not be blamed for climate change. The animal agriculture industry is now involved in multiple multi-million-dollar efforts with universities to obstruct unfavorable policies as well as influence climate change policy and discourse. Here, we traced how these efforts have downplayed the livestock sector’s contributions to the climate crisis, minimized the need for emission regulations and other policies aimed at internalizing the costs of the industry’s emissions, and promoted industry-led climate “solutions” that maintain production. We studied this phenomenon by examining the origins, funding sources, activities, and political significance of two prominent academic centers, the CLEAR Center at UC Davis, established in 2018, and AgNext at Colorado State University, established in 2020, as well as the influence and industry ties of the programs’ directors, Dr. Mitloehner and Dr. Kimberly Stackhouse-Lawson. We developed 20 questions to evaluate the nature, extent, and societal impacts of the relationship between individual researchers and industry groups. Using publicly available evidence, we documented how the ties between these professors, centers, and the animal agriculture industry have helped maintain the livestock industry’s social license to operate not only by generating industry-supported research, but also by supporting public relations and policy advocacy.

    8. Not getting laid: consumer acceptance of precision fermentation made egg

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zollman Thomas, Oscar (author), Chong. Mark (author), Leung. Angela (author), Fernandez, Tricia Marjorie (author), and Ng, Shu Tian (author)
    Format:
    Journal article
    Publication Date:
    2023-09-14
    Published:
    Switzerland: Frontiers Media S.A.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12961
    Journal Title:
    Frontiers in Sustainable Food Systems
    Journal Title Details:
    V.7
    Notes:
    16 pages, Mounting concern over the negative externalities of industrialized animal agriculture, coupled with falling cost curves of novel food technologies have birthed the field of cellular agriculture: a new category of food technology seeking to reproduce the sensory experiences of animal protein, and promising a cleaner, more ethical way of enjoying animal proteins. This research examines consumer acceptance of precision fermentation (PF) made egg products in Germany, Singapore, and the USA. Using an online survey of 3,006 participants, the study examines demographic and dietary traits that predict willingness to try such products and identifies the reasons why consumers are most attracted to them. The findings suggest that PF made egg products are likely to find a willing market, with a substantial proportion (51–61%) of participants willing to try the product, with vegetarians and vegans displaying the highest enthusiasm. Egg consumption habits and, to a lesser extent, income also predict acceptance. Major reasons for adopting the product were animal welfare in Germany, and health aspects in Singapore and the USA, as well as curiosity in all three countries. Observed differences between the acceptance of PF egg and PF dairy are discussed, as well as comparisons to existing alternative protein (AP) product adoption.

    9. Flocking to fire: how climate and natural hazards shape human migration across the United States

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Clark, Mahalia B. (author), Nkonya, Ephraim (author), and Galford, Gillian L. (author)
    Format:
    Journal article
    Publication Date:
    2022-12-08
    Published:
    Switzerland: Frontiers Media S.A.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12963
    Journal Title:
    Frontiers in Human Dynamics
    Journal Title Details:
    V.4
    Notes:
    20 pages, As global climate change progresses, the United States (US) is expected to experience warmer temperatures as well as more frequent and severe extreme weather events, including heat waves, hurricanes, and wildfires. Each year, these events cost dozens of lives and do billions of dollars' worth of damage, but there has been limited research on how they influence human decisions about migration. Are people moving toward or away from areas most at risk from these climate threats? Here, we examine recent (2010–2020) trends in human migration across the US in relation to features of the natural landscape and climate, as well as frequencies of various natural hazards. Controlling for socioeconomic and environmental factors, we found that people have moved away from areas most affected by heat waves and hurricanes, but toward areas most affected by wildfires. This relationship may suggest that, for many, the dangers of wildfires do not yet outweigh the perceived benefits of life in fire-prone areas. We also found that people have been moving toward metropolitan areas with relatively hot summers, a dangerous public health trend if mean and maximum temperatures continue to rise, as projected in most climate scenarios. These results have implications for policymakers and planners as they prepare strategies to mitigate climate change and natural hazards in areas attracting migrants.

    14. Impact of broadband penetration on U.S. Farm productivity: a panel approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    LoPiccalo, Katherine (author)
    Format:
    Journal article
    Publication Date:
    2022-06-11
    Published:
    UK: Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13364
    Journal Title:
    Telecommunications Policy
    Journal Title Details:
    46(9)
    Notes:
    34 pages, This paper uses data on broadband connections and the production and sales of agricultural products to empirically estimate the impact of improved connectivity on U.S. farming outcomes. The Federal Communications Commission has detailed data on broadband subscriptions from its semi-annual Form 477 collection. The USDA's National Agricultural Statistics Service (NASS) releases a complete census of agriculture every five years to measure agricultural activity. By pairing periodic releases of the Form 477 data collection with information on farm production expenses and crop yields from corresponding releases of the Census of Agriculture, the analysis directly evaluates the benefit of rural broadband development on the U.S. farming industry. Overall, I find evidence of crop yield improvements from increased Internet penetration rates at thresholds of 25 Megabits-per-second download and 3 Megabits-per-second upload speeds. Among the findings, doubling the number of 25+/3+ connections per 1000 households is associated with a 3.79% increase in corn yields, as measured in bushels per acre. I also find some evidence of cost savings at thresholds of 10 Megabits-per-second download and 0.768 Megabits-per-second upload speeds. Doubling the number of 10+/0.768+ connections per 1000 households is associated with a 2.41% decrease in operating expenses per farm operation. The paper also provides an introductory look at changes in the composition and speed thresholds of connectivity available for selected field crops over time.

    15. The exploration of undergraduate attitudes and knowledge about international agricultural issues and US agricultural policy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bletscher, Caitlin (author), Gould, Megan (author), and Qu, Shuyang (author)
    Format:
    Journal article
    Publication Date:
    2022-05-01
    Published:
    USA: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12727
    Journal Title:
    Journal of International Agricultural and Extension Education
    Journal Title Details:
    Vol. 29, N. 2
    Notes:
    19 pages, In today’s globalized world, educators and employers generally agree on the necessity for undergraduate agricultural [ag] students to develop a sound understanding of global ag issues and policy. Because of this, many U.S. universities have promoted internationalizing curriculum and increased international study abroad experiences. However, few studies have examined the impact of international experiences on students’ knowledge and attitudes about international ag issues and policies. This study bridges this gap by identifying the relationship between student knowledge and attitude toward international ag issues and U.S. ag policy, and how international experience and demographic variables play a role in that relationship. Adapted from previous literature, an online survey was developed in 2019 among 196 undergraduate students in ag and non-ag fields to measure student knowledge (global aptitude assessment) and student attitude (attitude index score) towards the importance of global agricultural issues and policy. Results concluded that undergraduate students held a low level of knowledge about global ag issues and policy; in fact, ag students held lower average knowledge scores than non-agricultural students. This emphasizes the urgency for administrators to intentionally design and reevaluate our current curriculum to meet these knowledge gaps. Additionally, study abroad experiences did not contribute to students’ knowledge nor attitudes. The authors discuss several possibilities for such results and highlight the call to similarly reevaluate our study abroad curriculum to be more intentional in impacting student knowledge in global ag food systems and acknowledge differences in policy, getting students excited and interested in the global market.

    16. State of US farm operator livelihoods, the

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Burchfield, Emily K. (author), Schumacher, Britta L. (author), Spangler, Kaitlyn (author), and Rissing, Andrea (author)
    Format:
    Journal Article
    Publication Date:
    2022-02-21
    Published:
    Switzerland: Frontiers Media S.A.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12774
    Journal Title:
    Frontiers in Sustainable Food Systems
    Journal Title Details:
    V. 5
    Notes:
    22pgs, In nine of the last 10 years, the United States Department of Agriculture (USDA) has reported that the average funds generated on-farm for farm operators to meet living expenses and debt obligations have been negative. This paper pieces together disparate data to understand why farm operators in the most productive agricultural systems on the planet are systematically losing money. The data-driven narrative we present highlights some troubling trends in US farm operator livelihoods. Though US farms are more productive than ever before, rising input costs, volatile production values, and rising land rents have left farmers with unprecedented levels of farm debt, low on-farm incomes, and high reliance on federal programs. For many US farm operators, the indicators of a “good livelihood”—stability, security, equitable rewards for work—are largely absent. We conclude by proposing three axes of intervention that would help US agriculture better sustain all farmers' livelihoods, a crucial step toward improving overall agricultural sustainability: (1) increase the diversity of people, crops, and cropping systems, (2) improve equity in access to land, support, and capital, and (3) improve the quality, accessibility, and content of data to facilitate monitoring of multiple indicators of agricultural “success.”.

    17. Characteristics and Motivational Factors of American Equine Journalists

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bowden, Zoe (author), Telg, Ricky W. (author), and Lundy, Lisa (author)
    Format:
    Journal article
    Publication Date:
    2022-02-01
    Published:
    United States of America: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12438
    Journal Title:
    Journal of Applied Communication
    Journal Title Details:
    Issue 1 (2022)
    Notes:
    22 pages, The purpose of this study was to identify the demographic characteristics, career motivations, and professional development of American equine journalists. An online survey was distributed to equine journalists identified through their professional organizational membership. Descriptive statistics were used to analyze the data. Equine journalists were found to be predominately female, Caucasian, and averaged 53 years old. Nearly half were exposed to the equine industry prior to their career and have been working in the industry for over 15 years. Respondents were well educated and were most motivated towards their career as an equine journalist because of their interest in horses. Over 70% of equine journalists in this study participated in one to 10 professional developments in the last year, with social media management as the most frequently reported topic. Other frequently reported topics were marketing, journalistic writing, and magazine publication. Recommendations for practice include recruiting agricultural communications minor or certificate students from specialized programs such as animal science, equine science, equine studies, or livestock. Future research should consider the influence of pre-career experiences on equine journalist career motivations and skill development.

    21. A Historical Analysis of the Role of Music in the FFA and NFA Organizations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Connors, James. (author)
    Format:
    Journal article
    Publication Date:
    2021-12-01
    Published:
    United States of America: The American Association for Agricultural Education
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12430
    Journal Title:
    Journal of Agricultural Education
    Journal Title Details:
    Vol 62 (4)
    Notes:
    14 pages, For centuries music has played a vital role in the lives of people, communities, and organizations. This is the same for agricultural and youth organizations like the Future Farmers of America (FFA) and the New Farmers of America (NFA). From the very beginning of these youth groups, music has played an important part in the live’s of members, as well as in chapter, state, and national events. The purpose of this historical research study was to document the history of music within the Future Farmers of America and New Farmers of America youth organizations. Historical research methods were used to gather information for this study. From the beginnings of both the FFA and NFA, local advisors quickly saw the benefit of using music to build leadership, confidence, and esprit de corps among the boys in their organizations. The NFA developed quartet and talent competitions at the state and national levels. Both the FFA and NFA organizations established chorus groups for boys from across the country. The FFA placed more emphasis on state and national bands and orchestras than did the NFA. Song books were published to encourage the inclusion of singing in FFA and NFA events. Official manuals for the organizations included songs and yells that could be used in local chapter activities. Organization leaders saw the benefits of using music to inspire youth to develop their musical and leadership skills. Music has been a key component of the success of both the FFA and NFA organizations.

    22. The People or the Message: Which is Responsible for Cognitive Conflict?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rumble, Joy N. (author), Rockers, Alyssa (author), and Buck, Emily B. (author)
    Format:
    Journal article
    Publication Date:
    2021-12-01
    Published:
    United States: American Association for Agricultural Education
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12421
    Journal Title:
    Journal of Agricultural Education
    Journal Title Details:
    Vol. 62 (4)
    Notes:
    13 pages., While work on agricultural messaging is abundant, the way that audiences form perceptions of messages is not well understood and little research has examined the cognitive effects of image and word associations in an agricultural context. Previous knowledge gap research has shown that socioeconomic status and access to information could be one contributor of perception formation. We propose that these variables could also impact cognitive processing. Therefore, the purpose of this exploratory study was to examine how components of cognitive dissonance and knowledge gap theory apply in the context of a contentious agricultural issue. Data were collected from 1,049 United States’ residents through an online survey with an embedded experimental design. Respondents randomly received one of two image and word association pairings. After viewing the treatment, measures of cognitive conflict, demographics, and desire to learn more were collected. The results showed that the cognitive conflict instrument performed differently in the context of a complex agricultural issue than in prior research. Additionally, the message pairings had a stronger influence on cognitive conflict components than demographic characteristics. Finally, the desire to learn more was impacted by the message treatments. Future research on cognitive conflict and advanced modeling is recommended.

    23. Women in Turf: A Qualitative Study Examining How Women Have Sustained Their Leadership Role in the Turfgrass Industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carroll, Devon E. (author), Stevens, Carrie A. (author), Stripling, Christopher T. (author), Sorochan, John C. (author), and Brosnan, James T. (author)
    Format:
    Journal article
    Publication Date:
    2021-12-01
    Published:
    United States: American Association for Agricultural Education
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12422
    Journal Title:
    Journal of Agricultural Education
    Journal Title Details:
    Vol. 62 (4)
    Notes:
    18 pages, Women are a traditionally underrepresented demographic in the turfgrass industry. As the industry faces labor shortages, increased recruitment and retention of women to the field may reduce labor issues. The purpose of this descriptive study was to explore the lived experiences of 13 female leaders in the turfgrass industry representing diverse job titles, years of experience, and geographic locations. The objective of this research was to promote change within the turfgrass industry and subsequently increase female recruitment efforts by identifying barriers faced uniquely by women and influences on female leadership success. To discover this information, participants engaged in 30-to-90-minute semi-structured interviews with the central research question, “What lived experiences have shaped your career in the turfgrass industry?” Transcriptions of interviews were open-coded and used to develop six main themes: (a) career paths, (b) mentorship involvement, (c) leadership styles, (d) challenges, (e) opportunities for personal growth, and (f) opportunities for industry growth. Interviewed women proved to be vibrant leaders in the industry and faced similar challenges in their journeys to leadership including inappropriate peer conduct, difficulty building a family, and overcoming stereotypes. Women sustained career success by engaging in self-efficacy through educational development, mentorship, and personal growth. These findings can be used by both women and men in the turfgrass industry to improve current culture for women

    24. Communication in a pandemic: Concerns of agricultural and natural resources opinion leaders during early stages of the COVID-19 pandemic

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Baker, Lauri (author), Chiarelli, Christy (author), Rampold, Shelli (author), McLeod-Morin, Ashley (author), and Lindsey Angela (author)
    Format:
    Journal article
    Publication Date:
    2021-10-28
    Published:
    United States: OJS / PKP
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12501
    Journal Title:
    Advancements in Agricultural Development
    Journal Title Details:
    2 (3)
    Notes:
    11 pages, During the early stages of the COVID-19 pandemic (March-April 2020), opinion leaders in agriculture and natural resources (ANR) were asked to participate in a survey about the impacts of the crisis on the ANR industry specifically about their concerns related to communication, economics, level of preparedness, and health during this crisis. Of the 225 ANR leaders who participated, the majority were concerned that members of the public were sharing inaccurate information about COVID-19; others they come into contact with were not taking appropriate measures to avoid contracting COVID-19; about the impact of COVID-19 on the U.S. economy, their state’s economy, and the global economy; and other countries’ level of preparedness to deal with COVID-19. ANR leaders were consistently the most concerned about items that were outside of their direct sphere of influence. Implications from this work are that ANR leadership programs should incorporate programing to help ANR leaders understand how to be influential during a crisis at a national and international level. For statewide ANR leadership programs, it is recommended to include programming sessions related to identifying and sharing credible information and enabling and inspiring those in their circle of influence to do the same.

    25. Adoption challenges, needs for extension programming, and program delivery formats for organic grain producers in the U.S. Corn Belt

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Han, Guang (author), Grudens-Shuck, Nancy (author), Arbuckle, J. Gordon (author), and Martin, Robert (author)
    Format:
    Journal article
    Publication Date:
    2021-10-19
    Published:
    United States: Taylor & Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12518
    Journal Title:
    Agroecology and Sustainable Food Systems
    Journal Title Details:
    46
    Notes:
    33 pages, This study surveyed 258 organic grain farmers in Iowa in the U.S. Midwest. We identified seven areas of challenges related to organic grain farming adoption: organic farming operations, marketing, policy, finance, inputs and information, social pressures, and land tenure. Respondents reported three key areas where extension programs were needed: education, research, and technical services. Regarding outreach formats, organic farmers preferred events where peers were featured or provided leadership, such as field days, one-on-one mentor programs, and farmer-to-farmer workshops. Results provided empirical evidence to support theoretical discussions and policy implications on issues related to adoption of organic grain farming.

    27. Transforming to a regenerative U.S agriculture: the role of policy, process, and education

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Day, Cathy (author) and Cramer, Sarah (author)
    Format:
    Journal article
    Publication Date:
    2021-10-11
    Published:
    Springer
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13382
    Journal Title:
    Sustainability Science
    Journal Title Details:
    17 : 585-601
    Notes:
    17 pages, U.S. agriculture is both a major source of global food and a key contributor to multiple interconnected crises. Climate change, biodiversity loss, and severe impacts on soil and water quality are among the challenges caused by U.S. industrial agriculture. Regenerative methods of farming are necessary to confront all these challenges simultaneously, in addition to addressing the increasing challenges to farm labor conditions. Transforming U.S. agriculture to a regenerative system will require a focus on creating traction for the values, beliefs, worldviews, and paradigms that effectively support such transformation while decreasing the friction that works against them. With a focus on creating traction for transformation, we review the factors and processes that tend to promote and maintain ecological improvements on farms. Starting from a case study that points to some of the sources of friction and traction in the current U.S. agricultural system, we use the framework of three spheres of transformation to focus discussion on how processes that form beliefs and values shape and can reshape farming. We develop a series of points of entry for engaging the systemic changes that will offer farmers traction for transformation. We review literature on agricultural networks, polycentric governance, social learning, agricultural education, and farmer characteristics that lend themselves to ecologically mindful change, thereby identifying interventions that tend to provide traction for change. These approaches, and the supports that allow rural communities and the people that work in them to survive and thrive, are necessary to create the traction needed for farms to undergo a shift to regenerative agricultural practices. We link these changes to the promise of the twentieth century New Deal agricultural programs and the potential of the Green New Deal.

    30. When Brands Go Dark

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hartnett, Nicole (author), Gelzinis, Adam (author), Beal, Virginia (author), Kennedy, Rachel (author), and Sharp, Byron (author)
    Format:
    Journal article
    Publication Date:
    2021-09-01
    Published:
    United States of America: Advertising Research Foundation
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12453
    Journal Title:
    Journal of Advertising Research
    Journal Title Details:
    Fall 2021
    Notes:
    13 pages., Because of various financial reasons, or a change in strategic focus, sometimes brands stop broad-reach media advertising for a year or longer. These long dark periods have not been subject to much study, so little is known about the likely consequences. This exploratory study addresses this omission by documenting the sales performance of 41 beer, cider, and spirit brands that advertised intermittently over almost two decades. Changes in aggregate brand sales are reported for the years when brands stopped advertising relative to the last advertised year. On average, brand sales declined immediately in the first year and every subsequent year of advertising cessation. Decline generally was faster for smaller brands and for brands that already were declining in sales before advertising cessation.

    31. Examining factors associated with farmers' climate-adaptive and maladaptive actions inthe U.S. Midwest

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Upadhaya, Suraj (author) and Arbuckle, J. Gordon (author)
    Format:
    Journal article
    Publication Date:
    2021-06-27
    Published:
    Switzerland: Frontiers
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13379
    Journal Title:
    Frontiers in Climate
    Journal Title Details:
    3
    Notes:
    16 pages, The U.S. Midwest is a major producer of grain, meat, dairy, eggs, and other major agricultural commodities. It has also been increasingly impacted by climate change-related extreme weather over the last decade as droughts, extreme rains, floods, and, most recently, a severe derecho have damaged crops, livestock, and livelihoods. Climate and agricultural scientists and other stakeholders are concerned that without major shifts away from degrading practices toward regenerative systems, long-term sustainability will be compromised. We used cumulative logistic regression to analyze data from a 2020 survey of 1,059 Iowa farmers to examine (1) how farmers are adapting to increasingly variable and extreme weather-related to climate change and (2) whether selected factors were associated with different kinds of adaptive (e.g., increased use of cover crops) or potentially maladaptive (e.g., increased use of pesticides) actions. Our results found that many farmers have been taking adaptive and maladaptive actions. Stewardship ethics, attitudes toward adaptive action, and integration in conservation-related networks were consistent, positive predictors of increases in adaptive practices. On the other hand, faith in crop insurance as a coping strategy, farm scale, and other factors were associated with some maladaptive actions, with several positive predictors of adaptation also being positive predictors of maladaptation, use of pesticides and drainage in particular. This research contributes to the growing literature on climate risk management and adaptation in agricultural landscapes by providing empirical evidence of the factors related to farmers' adaptive and maladaptive actions.

    32. Extension Professionals’ Attitudes, Self-Efficacy,and Perceptions of Inclusion for 4-H Youth with Disabilities

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, Callie (author), Niewoehner-Green, Jera (author), and Scheer, Scott (author)
    Format:
    Journal article
    Publication Date:
    2021-06
    Published:
    United States: Routledge
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12494
    Journal Title:
    Journal of Agricultural Education
    Journal Title Details:
    Volume 62, Issue 3
    Notes:
    14 pages., The 4-H Youth Development program prohibits all forms of discrimination which includes disability. 4-H Extension professionals provide the essential interface between Extension and the local community to create an inclusive environment for all youth, including those with disabilities, that is welcoming and accessible. Attitudes and self-efficacy for working with youth who have disabilities impact how well 4- H delivers positive youth development programs. The purpose of this study was to determine state-wide 4-H Extension professionals’ attitudes, self-efficacy, and perceptions of inclusion toward youth with disabilities. In addition, the researchers sought to examine their use of a training program to better serve youth with disabilities. All 4-H Extension professionals in Ohio were surveyed (N = 135) with 71 responding (response rate of 53%). Results indicated the attitudes of Extension professionals for accepting of and feeling comfortable around youth with disabilities was overwhelmingly positive. They also perceived that youth with disabilities felt that they were included in 4-H activities. For self-efficacy, 4-H professionals reported they could effectively provide inclusive opportunities for youth with disabilities and adapt their level of instruction, take extra time, and pay attention to the needs of youth with disabilities. However, about a third of the respondents somewhat or strongly agreed that their workload would increase by having youth with disabilities in their organization. The disability training program was used by over three-fourths of the 4-H professionals and helped them to engage with parents to learn more about their children with disabilities. The program also improved accommodations and creating a more inclusive 4-H environment.

    33. Examining barriers and facilitators to palliative care access in rural areas: a scoping review

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cai, Yun (author) and Lalani, Nasreen (author)
    Format:
    Journal article
    Publication Date:
    2021-04-28
    Published:
    USA: Sage Journals
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13360
    Journal Title:
    American Journal of Hospice and Palliative Medicine
    Journal Title Details:
    39(1) : 123-130
    Notes:
    8 pages, Background: Despite the growth of palliative care (PC), access to PC remains challenging for rural Americans living with chronic diseases. Given the demand and benefits of PC, a comprehensive view of PC access would inform policymakers in developing PC services in rural areas. Objective: This scoping review aimed to understand the barriers and facilitators to PC access in rural areas from the voices of service users and service providers during the past decade. Methods: A scoping literature review was conducted from 2010 to 2020 using MEDLINE, CINAHL, and PsychINFO databases. Results: Twenty-eight studies met inclusion criteria. Barriers to PC access in rural areas mostly arose in structural issues: (1) the inadequate knowledge and awareness of PC among both service users and providers and (2) the poorly structured PC system. Other barriers included communication gaps/challenges between providers and patients/families and cultural barriers. The facilitators mainly originated in patients/families’ connectedness with local providers and with other social networks such as friends. Conclusions: These findings highlight the need for funding support to increase provider competency, service availability and accessibility, and the public knowledge and awareness of PC in rural areas. A holistic and tailored PC model that standardizes care delivery, referral and coordination, including family caregiver support programs, can improve care access. Future practice and research are warranted to implement and evaluate innovative approaches, such as a coordinated community-based approach, to the successful integration of PC in rural communities.

    35. Fresh, grown, made, and proud: How state governments use stewardship to collectively promote their state’s food products

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Witzling, Laura (author)
    Format:
    Journal article
    Publication Date:
    2021-01-01
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12424
    Journal Title:
    Journal of Applied Communication
    Journal Title Details:
    Vol. 105 Issue 4
    Notes:
    15 pages., Many U.S. state governments have programs that promote the food grown or made within their state. In this study, the websites of 41 such programs were analyzed for indicators of stewardship, a framework concerned with relationship cultivation. Several of the indicators were observed commonly, demonstrating a generally balanced use of stewardship strategies by the programs. The websites also provided a platform to grow relationships between producers and consumers. One recommendation for managers of statewide food promotion programs, or similar umbrella food brand programs, is to examine their own websites to ensure indicators of all stewardship strategies are present. Though most websites examined in this study posted mission statements, for example, not all of them did. Expressions of gratitude to multiple stakeholder groups were also lacking on many of the websites. Another recommendation for managers is to implement some of the more creative ways programs have practiced stewardship such as giving audiences opportunities to co-create content. Overall, this analysis showed that state-run food promotion programs function as public relations and agricultural communications tools.

    36. Perceived naturalness, disgust, trust and food neophobia as predictors of cultured meat acceptance in ten countries

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Siegrist, Michael (author) and Hartmann, Christina (author)
    Format:
    Journal article
    Publication Date:
    2020-12
    Published:
    International: Science Direct
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12464
    Journal Title:
    Apetite
    Journal Title Details:
    Vol. 155
    Notes:
    8 pages, Cultured meat is a novel food technology that promises to produce meat in a more environmentally friendly and animal-friendly way. We conducted an internet survey in ten countries (Australia, China, England, France, Germany, Mexico, South Africa, Spain, Sweden and the US) with a total sample of 6128 participants. Results suggest that there are large cultural differences regarding the acceptance of cultured meat. French consumers were significantly less accepting of the idea than consumers in all other countries. Perceived naturalness of and disgust evoked by cultured meat were important factors in the acceptance of this novel food technology in all countries. Trust in the food industry, food neophobia and food disgust sensitivity indirectly and directly influenced the acceptance of cultured meat in almost all countries. In order to increase the acceptance of cultured meat, the similarity of cultured meat to traditional meat needs to be emphasized rather than the rather technical production process, which may evoke associations of unnaturalness and disgust.

    37. Caring for the Land: Women, Food, and Agriculture Network

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Oehlerts, Beth (author)
    Format:
    Journal Article
    Publication Date:
    2020-09-09
    Published:
    United States: Taylor & Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12094
    Journal Title:
    Journal of Africultural & Food Information
    Journal Title Details:
    Volume 21, 2020 - Issue 3-4
    Notes:
    7 pgs., In the last couple of decades, nonprofit organizations have worked to advance the voices of American farm women. Using the internet and social media, they advocate for farm women to have a larger voice in local and national agricultural policymaking. The Women, Food and Agriculture Network (WFAN; https://wfan.org/), is one of these nonprofit organizations (Women, Food, and Agriculture Network, 2019b). Based in Iowa, it offers a variety of programs to encourage farm women to continue farming and to consider pursuing elective office for a stronger female voice in American agriculture (Sachs et al., 2016). Historically, the American woman’s contribution to feeding the country and the world has received recognition only during times of national emergency. For example, during World War II, the U. S. Secretary of Agriculture turned to the United States Department of Agriculture (USDA) Extension Service to create a recruitment program for women to assist with food production. As early as April 1943, the U.S. Congress approved funding for The Farm Labor Supply Appropriation Act. The program became known as the Women’s Land Army (WLA; The Farm Labor Supply Appropriation Act of 1943). The program, operational between 1943 and 1947, called on American women to work on abandoned farms during World War II. Lucrative defense-related jobs were luring farmers from their fields, creating a need for farm laborers. The WLA was administered by the USDA and implemented at the state level by the USDA Extension Service. By 1945, one and a half million non-farm women had been recruited for farm jobs, and WLA membership had risen to almost two million women (Rasmussen, 1951, pp. 148–149). During the last decades of the 20th century, social and economic change had encouraged more women, including farm women, to become politically active. It was not until 1978, when the USDA began collecting data on the gender of the principal farm operators (the USDA term to describe the decision-makers), that women’s role in American farming was confirmed with statistics. According to the USDA Census in 2017, women as principal producers on the farm are slowly growing in number (U.S. Department of Agriculture National Agricultural Statistics Service, 2020, Table 52). These numbers also reflect the first time multiple (two or more) primary producers were reported in the USDA Census of Agriculture (U.S. Department of Agriculture National Agricultural Statistics Service, 2020, Table 47).

    38. Election of IFAJ [International Federation of Agricultural Journalists] Presidium 2020-2022

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2020-07
    Published:
    International: International Federation of Agricultural Journalists (IFAJ), Ormstown, Quebec, Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11791
    Journal Title:
    IFAJ News
    Notes:
    Online from publisher. 3 pages., Report of leadership elections by members of the IFAJ organization.

    39. Earth Day at 50: the world's satisfaction with the environment

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Survey report
    Publication Date:
    2020
    Published:
    International: Gallup, Inc., Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11646
    Notes:
    8 pages., Results of Gallup World Poll 2019. Online from publisher., "On the 50th anniversary of Earth Day, Gallup offers a snapshot of how satisfied people in 145 countries and areas around the world were in 2019 with their efforts to preserve the environment and with the quality of their air and water."

    40. Exploring the effect of chief executive social media engagement on agricultural commodity prices

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Benavidez, Justin R. (author), Ribera, Luis A. (author), and Thayer, Anastasia (author)
    Format:
    Paper
    Publication Date:
    2020
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11717
    Notes:
    Paper presented at the 2020 Agricultural and Applied Economics Association Annual Meeting, Kansas City, Missouri, July 26-28, 2020. 20 pages., Authors assessed the impact of tweets by U.S. President Donald Trump on agricultural commodity prices during the trade war with China. Results indicated tht days with high counts of tweets with keywords associated with the 2018-2019 trade war led to statistically significant structural breaks in the price series for hogs, corn, cotton, and soybeans.

    41. Marketing Services Guide 2020

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Directories
    Publication Date:
    2020
    Published:
    International: AgriMarketing Magazine
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12160
    Journal Title:
    Agri Marketing
    Notes:
    Print copy from publisher by subscription. 154 pages., Annual directory and guide including sections: companies, marketing services, agencies, agricultural publications, broadcast, e-business associations, telephone directory, National Agri-Marketing Association (NAMA) directory, and Canadian Agri-Marketing Association (CAMA) directory.

    43. Chew On This: Investigating Public Perceptions of Lab-Grown Meat

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Boykin, Kellie (author)
    Format:
    Thesis
    Publication Date:
    2019-12-01
    Published:
    United States: Texas Tech Univeristy, Lubbock, Texas
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12460
    Notes:
    115 pages, Lab grown meat is a new technology being developed as a potential alternative protein source. Although some research has been done about public perception of lab grown meat, no studies to date have analyzed social media content regarding this topic. Still yet, no studies have observed the effects of message themes on public perception of lab grown meat. This two-part study first sought to analyze the Twitter messages discussing lab grown meat using Meltwater, a social media monitoring software. Secondly, the study sought to better understand measures of uncertainty and risk and benefit perceptions after viewing a themed blog post about lab grown meat. In part one, a relevant keyword search from August 28, 2018 to February 28, 2019 collected over 11,000 Twitter messages. Sentiment of messages was analyzed with 47% of messages being neutral. Meltwater identified trending themes that were all closely tied to lab grown meat, and top content posters with the most amount of potential reach were identified. All top posters were found to be news entities or organizations instead of personal Twitter accounts. In part two, participants were randomly assigned one of three themed blog posts against lab grown meat, neutral, or support lab grown meat. Perception questions were asked after viewing the blog post, and a total of 238 responses were collected. Results indicated message theme had a statistically significant effect on risk perception, benefit perception, and intention to share, but not on message evaluation or measures of uncertainty. Further discussion as well as suggestions for future research are included.

    45. New report: secret regulatory talks threaten public protections

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Treat, Sharon Anglin (author)
    Format:
    Report summary
    Publication Date:
    2019-05-22
    Published:
    International: Institute for Agriculture and Trade Policy, Minneapolis, Minnesota
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10564
    Notes:
    2 pages., via website, The Institute for Agriculture and Trade Policy., Regulation gets a bad name in much of the world today. Business lobbies have successfully equated it in many people’s minds with just so much “red tape”. Government-imposed rules on how things are made, how services are delivered and what products have no place on the market at all are said to hamper business competitiveness. Precautionary measures aimed at safeguarding people’s health, or the health of fragile water bodies and ecosystems, are labelled unfair barriers to trade and investment — a claim made increasingly over the past quarter-century of corporate globalization.

    46. Agribusiness's secretive plans to unravel food safety and worker protections

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Treat, Sharon Anglin (author)
    Format:
    Report summary
    Publication Date:
    2019-02-19
    Published:
    International: Institute for Agriculture and Trade Policy, Minneapolis, Minnesota
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10565
    Notes:
    4 pages., via website, The Institute for Agriculture and Trade Policy., As Congress and the public debate the pros and cons of the United States-Mexico-Canada Agreement (USMCA), or New NAFTA, behind the scenes and in the shadows transnational corporations are doubling down on their plans to weaken and eliminate public protections through a related entity, the secretive Regulatory Cooperation Council (RCC). This littleknown council has the mission of promoting trade by “reducing, eliminating or preventing unnecessary regulatory differences” between Canada and the United States. Since the RCC’s inception, agribusiness—including factory-farmed livestock producers, the feed industry, and chemical and pesticide manufacturers and linked transportation businesses—has had a seat at the regulatory cooperation table. Their focus, without exception, has been advocating the scaling back and even elimination of important safety protections in both countries. In the U.S., recommendations made by the RCC feed directly into regulations enacted (or eliminated) by the Department of Agriculture, Food and Drug Administration and Environmental Protection Agency, among others

    47. Agri-Marketing Services Guide 2019

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Directory
    Publication Date:
    2019
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 134 Document Number: D11408
    Journal Title:
    Agri Marketing
    Notes:
    160 pages., 160 pages, Annual directory featuring agri-marketing companies, marketing services, agencies, agricultural and trade print media, agricultural broadcast media, agricultural e-businesses and associations, National Agri-Marketing Association (NAMA) Directory, and Canadian Agri-Marketing Association (CAMA) directory.

    48. Climate change in the American mind

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Leiserowitz, A. (author), Maibach, E. (author), Rosenthal, S. (author), Kotcher, J. (author), Bergquist, P. (author), Ballew, M. (author), Goldberg, M. (author), and Gustafson, A. (author)
    Format:
    Research summary
    Publication Date:
    2019
    Published:
    USA: Yale Program on Climate Change Communication at Yale University and Center for Climate Change Communication at George Mason University.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11420
    Notes:
    71 pages., Via Yale Program on Climate Change website., This report is based on findings from a nationally representative survey, March 29-April 8, 2019, among 1,291 U.S. adults. Findings provided detailed insights about current attitudes toward existence of global warming, causes of it, effects of it, level of concern, interactions and sources of information about it, and other aspects.

    49. Resolution on the protection of children from digital food marketing

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Report
    Publication Date:
    2019
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: D11277
    Notes:
    7 pages., Trans Atlantic Consumer Dialogue, coordinated by Consumers International, London, United Kingdom. Document Number: Food 40.19., Resolution offers recommendations for EU and U.S. governments to develop policies and regulations to effectively protect children, including adolescents, from unregulated and inappropriate food marketing in digital media and techniques.