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    1. A comparison of knowledge and attitudes about diet and health among 35- to 75-year-old adults in the United States and Geneva, Switzerland

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    3. Acceptance of nanotechnology foods: a conjoint study examining consumers' willingness to pay

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    5. Communicating ethical arguments to organic consumers: a study across five European countries

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    6. Consumers' preferences for ethical values of organic food

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    7. Eating green: consumers' willingness to adopt ecological food consumption behaviors

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    8. Factors influencing people's acceptance of gene technology: the role of knowledge, health expectations, naturalness and social trust

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    9. Mass media and public perceptions of red and green biotechnology: a case study from Switzerland

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    10. Testing of communication tools on ethical values with focus groups

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