14 pages., via online journal., Issue arenas, as places for societal discussions, have recently been studied as an important aspect of organizational environments. While a fundamental part of any issue arena is the distinction between active and passive actors, empirical analyses have mainly focused on active stakeholders. We approach issue arenas as communication networks in which active stakeholders discuss topics and involve passive stakeholders. Based on network theory, we introduce an automated method for mapping these issue arenas on Twitter. In particular, we combine manual coding of active stakeholders, and automated semantic network analysis of addressed, passive stakeholders and their topics of discussion. Empirically, we focus on the issue of bird flu affecting poultry farming in the Netherlands from 2015 to 2017 with a sample of 704 Twitter messages. Instead of pre-defining a set of stakeholders for the analysis, our approach to study communication networks in online settings allows for mapping issue arenas based on the stakeholders that communicate about the topic.
20 pages., via online journal, Continued concern for animal welfare may be alleviated when welfare would be monitored on farms. Monitoring can be characterized as an information system where various stakeholders periodically exchange relevant information. Stakeholders include producers, consumers, retailers, the government, scientists, and others. Valuating animal welfare in the animal-product market chain is regarded as a key challenge to further improve the welfare of farm animals and information on the welfare of animals must, therefore, be assessed objectively, for instance, through monitoring. Interviews with Dutch stakeholder representatives were conducted to identify their perceptions about the monitoring of animal welfare. Stakeholder perceptions were characterized in relation to the specific perspectives of each stakeholder. While producers tend to perceive welfare from a production point of view, consumers will use visual images derived from traditional farming and from the animals’ natural environments. Scientists’ perceptions of animal welfare are affected by the need to measure welfare with quantifiable parameters. Retailers and governments (policy makers) have views of welfare that are derived from their relationships with producers, consumers, non-governmental organizations (NGOs), and scientists. All interviewed stakeholder representatives stated that animal welfare is important. They varied in the extent to which they weighted economic considerations relative to concern for the animals’ welfare. Many stakeholders emphasized the importance of communication in making a monitoring system work. Overall, the perspectives for the development of a sustainable monitoring system that substantially improves farm animal welfare were assessed as being poor in the short term. However, a reliable system could be initiated under certain conditions, such as integrated chains and with influential and motivated stakeholders. A scheme is described with attention points for the development of sustainable monitoring systems for farm animal welfare in the long term.
12 pages., Online via UI electronic subscription, Analysis of five cases of peak social media activity in the Dutch livestock sector. Findings indicated that social media hypes revolved around activism, scandals, and conflicts - each with characteristic patterns of activity, framing, interaction and media interplay. "Our results show the need to adopt a proactive and interactive approach that transcends the view of social media as a mere communication channel to respond in crisis situations."
6 pages., (Special Issue from the 17th International Nitrogen Workshop), Via online Journal, Substantial improvements of agricultural systems are necessary to meet the future requirements of humanity.
However, current agricultural knowledge and information systems are generally not well suited to meet the
necessary improvements in productivity and sustainability. For more effective application of research output,
research producers and research consumers should not be considered as separate individuals in the knowledge
chain but as collaborating partners creating synergy. The current paper investigates the relationships between
scientists and stakeholders and identifies approaches to increase the effectiveness of their communication.
On-farm research has proven to be an effective means of improving exploitation of research output at farm level
because it connects all relevant partners in the process. Furthermore, pilot farms can act as an effective platform
for communication and dissemination. Regional networks of pilot farms should be established and connected
across regions
