Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12066
Notes:
Online from publishing organization website. 5 pages., Report of letters sent to companies making questionable COVID-19 claims of treatments, prevention, or cures. Brief descriptions of the 45 disputed claims, ranging from musical medicine to holistic health acupuncture.
Online from publication 2 pages., Report about removal of Burger King TV advertisements inaccurately touting the use of lemongrass in cows' diets to reduce methane emissions by "up to 33%."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11726
Notes:
Online from AgWeb.com via AgriMarketing Weekly. 2 pages., Discontinued advertising campaign based on inaccurate information about using lemongrass in cows' diets to reduce methane emissions by "up to 33%."
Via online from publisher., "The Front Gate" editorial confronts advertising campaign of Burger King based on misleading, inaccurate information about the role of cattle in generating global greenhouse gas emissions.
Online from publication. 3 pages., Editorial highlights the inaccuracies in a Burger King television advertisement that repeats misleading claims and data about the role of beef and dairy production in greenhouse gas emissions that harm climate.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11648
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15 pages., Paper presented at the 2018 conference of the International Association of Agricultural Economists (IAAE), July 28-August 2, 2018, in Vancouver, British Columbia, Canada., Author develops a theoretical model that helps provide a better understanding of the effect of hostile marketing and advertisement strategies on competition involving meat. Findings suggest that negatively influencing consumers' perceptions of rivals' products may be a more effective marketing tool than the "beggar-thy-neighbor" advertising where one firm steals some market share from the rivals by means of positive promotion of its own product.
USA: Center for Food Integrity, Gladstone, Missouri.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11707
Notes:
2 pages., Online from publisher., Examines a period of meat shortages in stores - and headlines about pork and poultry farmers having to euthanize entire barns of animals. "Helping consumers understand the supply chain disruption and impacts may seem daunting, but the key is to keep it simple and engage on the shared values of safe food and a commitment to the highest standards of animal care."
24 pages., Online via UI e-subscription, Three experiments examined how available resources and the resource burden of responding to an environmental peril affect the perceived burden of taking action, and how perceiving burden, in turn, affects avoidance of information about the threat. Findings demonstrated that facing a high mitigation burden (e.g., costs of hurricane damage recovery and home air quality systems) and lack of resources can lead to remaining uninformed. Findings also identified a potential pathway for intervention.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11987
Notes:
Online via AgriMarketing Weekly. 1 page., News report from the National Pork Producers Council (NPPC). "...these extremist groups should be ashamed of their stunts."