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Burger King pulls its "anti-cow" ad campaign
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Article
Publication Date:
2020-08-03
URL:
https://www.agrimarketing.com/ss.php?id=131780
Published:
USA: AgWeb
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11726
Subject Term:
accuracy
,
advertising
,
appeals (message)
,
beef
,
campaigns
,
cattle
,
diet
,
environment
,
environmental communication
,
environmental quality
,
risk communication
,
bias
,
restaurants
,
air
,
air quality
, and
Burger King
Notes:
Online from AgWeb.com via AgriMarketing Weekly. 2 pages., Discontinued advertising campaign based on inaccurate information about using lemongrass in cows' diets to reduce methane emissions by "up to 33%."
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