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2. Cases in public relations: translating ethics into action
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brunner, Brigitta R. (author) and Hickerson, Corey A. (author)
- Format:
- Book
- Publication Date:
- 2019
- Published:
- USA: Oxford University Press, New York City, New York.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10895
- Notes:
- Book contains 35 case studies about this topic, some of them related to food and drink, the food industry, and environmental quality and natural resources.
3. Participatory environmental communication for sustainable natural resource management in Ethiopia
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Atinafu, Behailu (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Ethiopia: Asian Institute for Development Communication (AIDCOM)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11915
- Journal Title:
- Journal of Development Communication
- Journal Title Details:
- 30(2) : 72-81
- Notes:
- Online from UI Library subscription., Reports a case study of efforts to control an infestation of water hyacinth in Lake Tana, largest lake in Ethiopia. Findings revealed that participatory communication was equated to a public relations activity of organizing campaigns with the local people urged to participate by providing labour contribution of harvesting and collecting the weed from the lake. The communication approach was found to be a one-way, top-down approach which does not facilitate a horizontal dialogue among stakeholders.
4. Taylor Guitars, guardians of the forest
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Page, Janis Teruggi (author / George Washington University) and Page, William S. (author / Mediawerks PR)
- Format:
- Book chapter
- Publication Date:
- 2019
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10903
- Notes:
- See also D10895, Pages 283-289 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Traces the public relations efforts and impacts of Taylor Guitars, El Cajon, California, through collaboration with stakeholders involved in the production, forest preservation and use of an exotic wood, ebony. The firm assumed the role of guardian of the forest and operated "with the philosophy to use what the forest gives us." The approach involved changing the perception of what defined ebony.
5. The impact of sugarcane expansion in Brazil: Local stakeholders' perceptions
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Marques, Andreia (author), Kamali, Farahnaz Pashaei (author), Asveld, Lotte (author), Osseweijer, Patricia (author), Silveira, Jose Maria F. J. de (author), and Delft University of Technology, Netherlands Unicamp Universidade Estadual de Campinas, Brazil
- Format:
- Online journal article
- Publication Date:
- 2019-11-05
- Published:
- Netherlands: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11216
- Journal Title:
- Journal of Rural Studies
- Journal Title Details:
- 73(2020) : 147-162
- Notes:
- 16 pages, via online journal, Sugarcane expansion in Brazil during the 2000s was partly restricted by several discussions about the sustainability aspects of its cultivation. These discussions were mainly based on surveys that sometimes use highly aggregated data not including local perspectives and particularities, and sometimes used case studies with small samples which, while listening to local perspectives, cannot be considered representative of the whole sector. This work aims at filling this gap by considering both the perceptions of the local community, which add primary data on impact, and a large sample, to increase the research representativeness. To do so, we present the results of 353 interviews, covering 33 municipalities in five states of the Center-South region of Brazil (the largest cultivation area in the country). The results show that the expansion of biofuels has generated conflict mostly related to environmental and social issues, although there is good acceptance of the sugarcane mills in general. Our conclusions point to the importance of including local voices for a deeper understanding of the advantages and limitations of the expansion of biofuels.
6. The new rural reconstruction movement: a Chinese degrowth style
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Alcock, Rowan (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- China
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 25 Document Number: D10538
- Journal Title:
- Ecological Economics
- Journal Title Details:
- 161 : 261-269
- Notes:
- Case study examines abolishment of economic growth as a dimension of sustainable development.